Business Development Manager

Objectives

Graduates with a Bachelor’s degree in Business Development work in companies focused on business development and growth.

They work closely with clients, partners, and internal teams, and are proficient in sales, marketing, and commercial project management techniques. On a daily basis, they use digital tools and applications to track sales activities.

Their training enables them to lead projects, contribute to the company’s performance, and advance toward operational responsibilities in business development.

Formation commerce international en alternance
Prices

The Bachelor’s program in Business Development can be completed through a work-study program or as a traditional degree program.
In the work-study program, tuition is free for all students, and the contract provides for a salary.

Skills developed through the Bachelor's Degree in Business Development

Program

Manage the operational development of the commercial action plan

  • Conduct a strategic business analysis
  • Define sales objectives (SMART method)
  • Develop the commercial action plan
  • Implement the commercial action plan
  • Evaluate sales performance using KPIs and reporting
  • Monitor and adjust the commercial action plan

Develop the company’s growth strategy

  • Define the sales strategy
  • Integrate customer segments
  • Set a pricing strategy
  • Implement an omnichannel sales strategy
  • Build a tailored sales proposal
  • Develop a prospecting strategy
  • Negotiation strategy for key accounts
  • Develop customer portfolio and CRM
  • Implement a customer loyalty strategy
  • Establish business partnerships

Manage a sales team

  • Define the sales team profile
  • Build and train the team
  • Manage the sales process via CRM and funnel
  • Drive team engagement and motivation
  • Develop individual and team skills
  • Coordinate sales operations with marketing
  • Evaluate sales performance
  • Monitor team activity and adjust actions

Assesment

    1. Continuous Assessment
    2. Examinations
    3. Internship
    4. Curriculum:
    • Competency Block 1: Define a company’s operational business development strategy. (73.5 hours)
    • Competency Block 2: Implement a company’s business development plan. (114 hours)
    • Competency Block 3: Manage a company’s sales and cross-functional teams. (86 hours)
    • Competency Block 4: Contribute to commercial innovation using agile methodologies. (87 hours)
    • Cross-Disciplinary Module: English, Artificial Intelligence (AI), Excel, Professional Communication, Professional Portfolio
    1. Assessment for the Double Degree:
    • Competency Block 1: Business Development Strategy (Group Written Exam + Individual Oral Exam)
    • Competency Block 2: Business Development Management (Group Written Exam + Individual Oral Exam) + Needs Assessment & Qualification Interview (Individual Oral Exam) + Client Negotiation (Individual Written Exam + Individual Oral Exam)
    • Competency Block 3: Recruitment & Training (Individual Written Exam + Individual Oral Exam) + Team Meeting (Group Written Exam + Group Oral Exam)
    • Competency Block 4: Value-Added Innovation (Individual Written Exam + Individual Oral Exam) + CSR Communication (Group Written Exam + Individual Oral Exam)
    • Additional Assessment: Professional Portfolio (Individual Written Exam + Individual Oral Exam)
Internship Objectives

The internship aims to allow students to:

  • Apply the skills acquired during their training.

  • Discover a professional sector in real-life conditions.

  • Develop their network and refine their career plan.

Duration and Period
  • The internship must last at least 3 months.

  • It is generally undertaken in the third year, between April and September.

Supervision and Validation
  • The internship requires a tripartite agreement between the company, the student, and the institution.

  • It results in the writing of an internship report, evaluated by a panel.

  • Internship validation is mandatory for graduation (except for students in work-study programs).

International Internship (if applicable)
  • Students may complete their internship abroad, subject to approval by the academic team.

Support
  • ISMAC supports its students in their internship search (CV workshops, mock interviews, company network).

  • Internship offers are regularly shared via the internal platform.

For any questions regarding internships, you can contact the academic office.

Career opportunities
Business Development Manager International Business Development / Export Manager Sales & Marketing Manager / Key Account Manager Sales managerCustomer Success & Customer Experience Manager Commercial Project Manager / Marketing Project Manager / Business Analytics Manager Sales Consultant / Sales Representative

Admission requirements

  • Application review
  • Entrance test
  • Motivation interview

Prerequisites

  • Bac+2 (BTS or Level 5 qualification) preferred
  • Possible exceptional admission:
  • BTS with minimum 8/20
  • 2 years of university validated
  • Bac + 3 years of sales experience

Practical information

Format :

1st and 2nd years : 3 days in-person
3rd year : 2 days in-person (Monday, Tuesday)
Remote courses available with special exemptions

Duration :

640 hours/year
3-year cycle
Rhythm : 3 days - 18 to 20 hours/week

Tuition fees :

€5,500 to €8,800 per year (depending on your chosen options)
Application fee : €200 / Non-EU students: €300
Scholarships are available under certain conditions for selected programs. Contact us to learn more.

Campus: Paris 13

Language of instruction

1st year : Full English or French
From 2nd year : Full English or French

Start date : September 2026
End of training : September 2029

Entry level :

1st year : BAC or equivalent
2nd and 3rd year : Possibility of admission depending on degree

RNCP and Double degree

Work study-program :

Only possible from the 3rd year with RNCP certification : 2 days Monday to Tuesday in training, 3 days in the company (Language of instruction : French only)

Degree/Title awarded :

School degree: Bachelor in International Business & Marketing Management
RNCP: Business Development Manager (RNCP38505 – Level 6 – IMCP)
Double degree ESC Clermont: Bachelor Doing Business in Asia
View the official profile on the France Compétences website

SESSION 2023/2024 :

Number of students presented (ground floor + option): 20Presentation rate: 98%Success rate: 90%

Ready to join us

BACHELOR Business Development Manager

Developed by professionals and experts, this Bachelor’s degree in Business Development Management stands out for its innovative and operational character, fully in line with market trends and current business practices. The program trains students to become experts in business development, capable of steering effective strategies to optimize company growth and performance.

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