Business Manager

école de commerce international

Business Manager

Professional certification “Business Manager” registered with the RNCP for a period of 3 years from 28/02/2025, at Qualification Level 7 (NSF Codes 310, 312t, 313), structured into 4 competency blocks and awarded by MANITUDE, the certifying body. This certification is accessible through the Validation of Prior Learning (VPL) scheme: https://manitude.fr/vae-certification-professionnelle-manager-daffaires/

RNCP Record No. 40257 available at:
https://www.francecompetences.fr/recherche/rncp/40257/

Our Business Manager program is designed to train operational leaders capable of combining strategic vision, commercial agility, and managerial excellence.

The Business Manager Master’s program allows you to develop solid cross-functional skills: market analysis, customer portfolio management, team leadership, profit center management, and high-level negotiation. You will be trained by active professionals from a variety of sectors (B2B, industry, consulting, tech, etc.) in a stimulating educational environment.

In this context, any material referring to a certified training programme must at a minimum include the information published in the official record: the exact title of the certification, the legal name of the awarding body, the registration date and validity period, the qualification level (for RNCP certifications), and the RNCP reference code.

Training providers preparing candidates for a professional certification are required to use its exact official title whenever referencing its registration in the RNCP. As such, the provider must systematically associate the RNCP code and the official title of the record with the certified programme presented across all communication materials.

From a legal standpoint, the only mandatory access route that must be implemented by the awarding body for any professional certification registered with the RNCP is the Validation of Prior Learning (VAE) pathway.

Program Objectives

• Define and implement a sustainable commercial strategy in line with the profitability objectives set by the executive committee
• Develop business activity through customer acquisition and loyalty, leveraging the company’s digital transformation processes
• Manage a team of employees and a network of partners (monitoring, coordination, support, recruitment)
• Oversee and manage the operations of a profit center

Format :
Work-study, Initial Training, or VAE

Duration : 2 years (2026-2028)

Schedule adaptable according to participant status (student, employee, work-study learner)

Objectives and Skills

Business Strategy

  • Analyze a market and its opportunities
  • Identify competitive advantages
  • Define a target audience and value proposition
  • Set sustainable business objectives
  • Build an omnichannel business strategy
  • Develop a commercial action plan
  • Prepare and present a commercial budget

Business Development

  • Implement a prospecting strategy
  • Acquire and retain new customers
  • Analyze commercial performance
  • Enhance and develop a customer portfolio
  • Understand customer needs and build an offer
  • Negotiate in French and English
  • Close sales and develop customer relationships

Management and Leadership

  • Manage a sales team
  • Coordinate internal teams and partners
  • Lead and motivate team members
  • Recruit and develop skills
  • Manage a profit center
  • Monitor performance using indicators
  • Handle disputes and crisis situations

Assessment Methods

  • Professional scenario-based assessment (written and oral)
  • Individual and/or group assessment
  • Training Game (role-play exercise)
  • Professional Portfolio
  • Final Oral Examination (Grand Oral)
Internship Objectives

The internship aims to enable students to :

  • Apply the advanced skills acquired during their studies in a professional context.

  • Discover a professional sector under real working conditions, aligned with their area of specialization.

  • Develop their professional network and refine their career project.

Duration and Period

The internship must last a minimum of 80 days, in accordance with the requirements of the Master’s program.

Supervision and Validation

The internship requires a tripartite agreement between the host company, the student, and the institution.

It leads to the preparation of an internship report or dissertation, which is assessed during an oral defense before an academic jury.

Validation of the internship is mandatory in order to obtain the degree.

Student Support

SMAC supports students in their internship search through :

  • CV and cover letter workshops

  • Interview simulations

  • Access to a network of partner companies

Internship opportunities are regularly shared via the internal platform.

For any questions related to internships, please contact the academic services department.

Career Opportunities
International HR Manager Intercultural Consultant International Project Manager Communications Manager Operations Manager

Admission Requirements

  • Program available through apprenticeship, initial training, or VAE (Validation of Prior Experience)
  • Selection based on application review and motivational interview

Entry Requirements

2-Year Pathway
  • Hold a Level 6 diploma or certified qualification registered with the RNCP (or equivalent)
  • By exception: three years of post-secondary studies and two years of professional experience (including apprenticeships)
1-Year Pathway
  • Hold a Level 6 diploma or certified qualification registered with the RNCP (with transcript indicating “passed” or progression to the next academic year)
  • Exemption from teaching of RNCP40257BC01 – Sustainable Business Strategy and RNCP40257BC02 – Business Development
⚠️ Exemption from BC01 and BC02 does not grant equivalency. These competency blocks will be assessed during the Final Oral Examination.

Practical Information

Format : 2 days per week, on campus

Durée : 18 to 20 hours per week

Tuition Fees :
Initial (RNCP): €7,500 per year
Work-Study Program (Apprenticeship): €8,800 per year
Registration fees: €200
Non-EU students: €300
Scholarships are available under certain conditions for selected programs. Contact us to learn more.

Campus : Paris 13

Language of Instruction : French

Start Date : September 2025 (on campus)

Admission Level : See “Admission” section

Professional Certification Registered with the RNCP: RNCP No. 40257
Level 7 (Executive Level) – NSF Codes: 310, 312t, 313
Certification details available on the France Compétences website:
https://www.francecompetences.fr/recherche/rncp/40257/

Overall Graduate Employment Rate: 2023: 69% / 2022: 85%

Graduate Employment Rate in Targeted Roles: 2023: 27% / 2022: 35%

Programme Success Rate: 2023: 94% / 2022: 90%

Assessment Participation Rate: 2023: 87% / 2022: 87%

Regulatory Information: Exemption from the courses related to the competency blocks listed above does not confer any equivalency. The corresponding competency blocks will be assessed as part of the Final Oral Examination.

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