The MBA Marketing France-Asia aims to develop skills for navigating between the French and Asian markets. Students learn to adapt and execute marketing strategies while taking into account cultural, regulatory, and behavioral differences.
The France-Asia Marketing MBA program can be taken as a full-time or work-study program.
In the work-study program, the training is paid for by the company and the student receives a salary.
The internship aims to allow students to:
Apply the advanced skills acquired during their training.
Discover a professional sector under real working conditions, aligned with their specialization.
Develop their professional network and refine their career plan.
The internship must last between 4 and 6 months, according to the Master’s program requirements.
It is generally undertaken at the end of the program, between March and September.
The internship requires a tripartite agreement between the company, the student, and the institution.
It results in the writing of an internship report or thesis, which is evaluated through an oral defense before an academic panel.
Internship validation is mandatory for graduation.
Students may complete their internship abroad, subject to approval by the academic team and compliance with administrative procedures.
ISMAC supports its students in their internship search through:
CV and cover letter workshops
Mock interviews
Access to a network of partner companies
Internship offers are regularly shared via the internal platform.
For any questions regarding internships, please contact the Academic Office.
Admission: Selection based on application, interview Prerequisites: Entry to MBA1: BAC+3 Entry to MBA2: BAC+4
If applicable, prerequisites for entry to the course: Access to the certification is open to all holders of a diploma or title at level 6 or equivalent in the field of management. Candidates must also have validated the English level corresponding to B1. By way of derogation, access to certification may be open to candidates holding a level 5 diploma in management, economics or law, and providing proof of continuous or discontinuous professional experience in company or service management.
1st and 2nd years : 2 days in-person (Monday, Tuesday)
Remote courses available with special exemptions
640 hours/year
2-year cycle
Rhythm : 2 days - 18 to 20 hours/week
€6,500 to €8,800 per year (depending on your chosen options)
Application fee : €200 / Non-EU students: €300
Campus: Paris 13
1st year : Full English or French
From 2nd year : Full English or French
Start date : September 2025
End of training : September 2028
1st year : BAC+3 or equivalent
2nd year : Possibility of admission depending on degree
Available from the 1st year of the master’s program with RNCP certification : 2 days Monday to Tuesday in training, 3 days in the company (Language of instruction : French only)
Number of students presented (ground floor + option): 20Presentation rate: 98%Success rate: 90%
