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MBA International Marketing

The MBA in International Marketing and Communication is a BAC+5 diploma, accessible after a Bachelor’s degree or another BAC+3 diploma

Objectifs

The International Marketing MBA is designed to prepare students for marketing management roles in an international context. The courses provide in-depth knowledge of marketing and communication professions that meets the demands of the workplace. They also address the more complex aspects of management and strategy within a business context.

école de commerce international

Skills developed through the International Marketing MBA :

  • Develop and adapt international marketing strategies to suit different cultures and markets
  • Analyze global economic trends and integrate digital practices into marketing
  • Understand and comply with international regulations and ethical best practices
  • Design and manage digital marketing campaigns on an international scale
  • Developing a strategic vision for the global expansion of businesses
  • Work effectively in multicultural teams and manage international projects
  • Building and maintaining an international professional network for global careers

Program

First Year

  • Advanced Marketing
  • International Communication
  • Multicultural Management
  • Business English
  • Company Internship (minimum 4 months)

Second Year

  • Strategy Applied to Marketing and Communication
  • Advanced Digital Marketing and Communication
  • Business Creation
  • Business English
  • Company Internship (6 months)

Evaluation

  1. Continuous controls
  2. Reviews
  3. Courses
  4. Evaluation as part of the Manager of Organizations double degree :
    • Drawing up and defending an activity report, professional dissertation
    • Drawing up and presenting a business plan
    • Company case studies
Master Internship Objectives

The internship aims to allow students to:

  • Apply the advanced skills acquired during their training.

  • Discover a professional sector under real working conditions, aligned with their specialization.

  • Develop their professional network and refine their career plan.

Duration and Period

The internship must last between 4 and 6 months, according to the Master’s program requirements.

It is generally undertaken at the end of the program, between March and September.

Supervision and Validation

The internship requires a tripartite agreement between the company, the student, and the institution.

It results in the writing of an internship report or thesis, which is evaluated through an oral defense before an academic panel.

Internship validation is mandatory for graduation.

International Internship (if applicable)

Students may complete their internship abroad, subject to approval by the academic team and compliance with administrative procedures.

Support

ISMAC supports its students in their internship search through:

  • CV and cover letter workshops

  • Mock interviews

  • Access to a network of partner companies

Internship offers are regularly shared via the internal platform.

For any questions regarding internships, please contact the Academic Office.

Career Opportunities
Entrepreneur / Business Founder Subsidiary General Manager Sales Director Marketing Director International Manager Strategic Management Consultant

Admission Process

  • Selection based on application file
  • Motivational interview with the academic team
  • Review of the candidate’s academic and professional background

Prerequisites

  • Entry into MBA 1: hold a Bachelor’s degree (Bac +3 - Level 6) or equivalent
  • Entry into MBA 2: hold a Bac +4 degree or equivalent
  • Candidates must demonstrate a minimum English level of B1
  • As an exception, holders of a Level 5 degree in management, economics or law may be admitted with professional experience in business or service management

Practical information

Format :

1st and 2nd years : 2 days in-person (Monday, Tuesday)
Remote courses available with special exemptions

Duration :

640 hours/year
2-year cycle
Rhythm : 2 days - 18 to 20 hours/week

Tuition fees :

€5,500 to €8,800 per year (depending on your chosen options)
Application fee : €200 / Non-EU students: €300

Campus: Paris 13

Language of instruction

1st year : Full English or French
2nd year : Full English or French

Start date : September 2025
End of training : September 2028

Entry level :

1st year : BAC+3 or equivalent
2nd year : Possibility of admission depending on degree

RNCP and Double degree

Work study-program :

Available from the 1st year of the master’s program with RNCP certification : 2 days Monday to Tuesday in training, 3 days in the company (Language of instruction : French only)

SESSION 2023/2024 :

Number of students presented (ground floor + option): 20Presentation rate: 98%Success rate: 90%

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