In an increasingly complex and competitive economic environment, companies are seeking professionals capable of anticipating market developments, building robust commercial strategies, and effectively leading teams and high-impact projects. This is precisely the challenge addressed by our Business Manager program, designed to train operational leaders who can combine strategic vision, commercial agility, and managerial excellence.The Business Manager Master’s program enables you to develop strong cross-functional skills, including market analysis, customer portfolio management, team leadership, profit center management, and high-level negotiation.You will be taught by active industry professionals from a wide range of sectors (B2B, industry, consulting, technology, etc.), within a stimulating and personalized learning environment.
Industry Experts by Your Side
Because we teach best what we experience on a daily basis, the instructors in the Business Manager program are first and foremost active professionals. Consultants, business developers, key account managers, project managers, and senior executives bring into the classroom what they apply in their organizations every day: practical strategies, up-to-date tools, and a clear understanding of current market challenges.
All members of the faculty hold higher education degrees and have accumulated many years of experience in business development, management, and the delivery of high value-added projects. Coming from diverse professional backgrounds and often with international experience, they share a common commitment: to deliver dynamic, practical, and demanding teaching in order to train the professionals of tomorrow.
She teaches Negotiation and Sales Management, and also works as a business consultant, particularly on topics related to aligning sales and marketing an essential strategic lever for company performance and growth.
He specializes in teaching business management, accounting, and financial management, with expertise in international development and business creation. His professional background includes teaching in BTS MUC programs, consulting in mergers and acquisitions, and serving as an Administrative and Financial Director in the direct marketing sector.
• Build and lead a sustainable commercial strategy
• Develop and retain a customer portfolio
• Manage teams and partner networks
• Oversee a profit center by mastering economic an human ressources challenges
Format :
Work-study, Initial Training, or VAE
Duration : 2 years (2025–2027)
Schedule adaptable according to participant status (student, employee, work-study learner)
The internship aims to enable students to :
Apply the advanced skills acquired during their studies in a professional context.
Discover a professional sector under real working conditions, aligned with their area of specialization.
Develop their professional network and refine their career project.
The internship must last a minimum of 80 days, in accordance with the requirements of the Master’s program.
The internship requires a tripartite agreement between the host company, the student, and the institution.
It leads to the preparation of an internship report or dissertation, which is assessed during an oral defense before an academic jury.
Validation of the internship is mandatory in order to obtain the degree.
SMAC supports students in their internship search through :
CV and cover letter workshops
Interview simulations
Access to a network of partner companies
Internship opportunities are regularly shared via the internal platform.
For any questions related to internships, please contact the academic services department.
This professional activity can be carried out in all sectors that require the development of product and service sales. Business Managers operate within organizations that vary widely in terms of industry sectors (e.g. consulting, food industry, automotive, sports and leisure, information and communication, home appliances, transport and logistics, healthcare industry, human resources, etc.), geographical scope (France and international), company size (very small, small, medium-sized, mid-sized, and large enterprises), and functions (marketing, IT, finance, HR, etc.).
Business Managers generally work within mid-sized or large organizations, but may also operate in smaller structures with strong strategic growth objectives.
With experience, Business Managers may work as independent consultants for small organizations or support the international deployment of a brand. Their entrepreneurial skills (financial management, human resources management, strategic commercial and marketing vision) enable them to successfully carry out freelance assignments.
Upon completion of this program, graduates may pursue the following positions :
• Business Manager
• Business Developer
• Account Executive
• Key Account Manager
• Sales Engineer
• Head of Business Development / Sales Manager
• Key Account Sales Engineer
• Sales Development Manager
• Business Development Representative (BDR)
• Agency Director / Branch Manager
• Sales Director
• Sales Developer
• Head of Sales
• Sales Manager
• Chief Sales Officer (CSO)
• General Manager
• Store Manager
Selection process: Application file review and motivation interview
Prerequisites – Initial Training / Work-Study Program :
The two-year program leading to the professional certification “Business Manager” is intended for learners holding a Level 6 qualification (Bachelor +3).
By way of exceptional admission, candidates may be enrolled in the first year if they hold a Level 6 qualification (Bachelor +3) and can demonstrate at least two years of professional experience in the relevant sector.
Access to the second year of the program leading to the “Business Manager” Level 7 certification is open to learners who can demonstrate :
– A validated Bachelor +4 level qualification or equivalent, registered with the RNCP,
– Or a Recognition of Prior Learning (RPL / VAE) process,
– And an exemption from the following competency blocks :
Block 1 – Define and implement a sustainable commercial strategy in line with the economic profitability objectives set by the executive management committee
Block 2 – Develop business activity through customer acquisition and retention, leveraging the company’s digital transformation processes
Requests for exemptions are reviewed by a committee chaired by the certifying body, which assesses the application based on the candidate’s validated prior education and professional background.
Such exemptions do not grant equivalency; the competency blocks concerned will still be subject to assessment.
Prerequisites – Continuing Professional Education :
To gain direct access to the certification, candidates must meet one of the following requirements:
– Hold a Level 6 qualification (Bachelor +3 / Bachelor +4 or equivalent), or
– Hold a Level 5 qualification (Bachelor +2 or equivalent) with at least three years of professional experience in management and/or commercial functions.
By way of exceptional admission, candidates may also be considered if they can demonstrate:
– A Level 6 qualification (Bachelor +3) with two years of professional experience in the sector, or
– A Level 5 qualification (Bachelor +2) in management or commercial fields with five years of professional experience in the sector.
Selection Procedure :
For all applicants, selection is based on an application file validating the prerequisites and the alignment between the candidate’s professional project and the objectives of the program.
The quality of professional experience is assessed at the discretion of the admissions committee.
If necessary, an individual motivation interview and a placement test may be organized.
Prerequisites for Certification Validation
– Distinct prerequisites for competency blocks : None
Format : 2 days per week, on campus
Durée : 18 to 20 hours per week
Tuition Fees :
Initial (RNCP): €7,500 per year
Work-Study Program (Apprenticeship): €8,800 per year
Registration fees: €200
Non-EU students: €300
Campus : Paris 13
Language of Instruction : French
Start Date : September 2025 (on campus)
Admission Level : See “Admission” section
Degree / Qualification Awarded :
Qualification level classification: RNCP 40257
Level 7 (Executive level) – NSF Codes: 310, 312t, 313
Decision by France Compétences: 30/08/2023 : 30-08-2023
Registration validity end date: 30/08/2026: 30-08-2026
Certification details available on the France Compétences website :
https://www.francecompetences.fr/recherche/rncp/40257/
Admission Requirements :
The professional qualification “Business Manager” – Level 7 (equivalent to Bachelor +5 / Master’s level) is open to :
• Applicants holding a Level 6 qualification (Bachelor +3) or higher, having obtained at least 180 ECTS credits.
• Professionals applying through the Validation of Prior Learning (VPL / VAE) pathway, provided they can demonstrate at least one year of professional experience directly related to the competencies targeted by the certification.
• Applicants admitted through an exceptional admission route, for candidates who do not hold the required diploma but can demonstrate a professional background consistent with the expectations of the qualification.
The program is offered in work-study (apprenticeship), initial training, or VAE formats, depending on the candidate’s profile.
