Bachelor in International Marketing

ISMAC’s Bachelor’s degree in International Marketing is a three-year program that prepares students to work in an international setting. Language study, hands-on projects, and study abroad opportunities are part of the curriculum starting in the first year. In the third year, international internships provide a direct pathway to the job market. And with students from all over the world, intercultural exchange is a daily reality.

Formation commerce international en alternance

Why choose our Bachelor's degree in International Marketing?

ISMAC provides training in international marketing through a rigorous, practice-oriented, and globally focused approach. The multicultural dimension is integrated into every stage of the program.

Here, you will develop the skills sought by international recruiters in an environment that prepares you to hit the ground running from day one.

Our goal: to guide you toward opportunities that match your profile and ambitions.

Program

First Year

  • Marketing fundamentals
  • Entrepreneurship Level 1
  • Communication Level 1
  • International business Level 1
  • Management Level 1
  • Geopolitics, Economics & Institutions
  • Intercultural management Level 1
  • Business-oriented theatre workshop
  • Group event project

Second Year

  • Digital marketing Level 1
  • Branding & brand strategy
  • Innovation & business creation
  • Law Level 1
  • Supply chain & logistics
  • Sales techniques
  • WordPress workshop
  • 50% of professional courses taught in English

Third Year

  • Strategic marketing
  • Operational marketing
  • Marketing and contract law
  • B2B marketing
  • International marketing
  • Branding
  • E-marketing
  • Human Resources
  • CRM
  • European culture and citizenship

Evaluation

Continuous assessments | Exams | Internships

Double Degree Program

Block 1: 2 continuous assessments + strategic diagnosis & commercial plan | Block 2: 2 continuous assessments + negotiation interview & growth strategy | Block 3: 2 continuous assessments + virtual commercial service creation

Grand Oral: Concluding interview to assess skills acquired during professional experience and training

Internship Objectives

The internship aims to allow students to:

  • Apply the skills acquired during their training.

  • Discover a professional sector in real-life conditions.

  • Develop their network and refine their career plan.

Duration and Period
  • The internship must last at least 3 months.

  • It is generally undertaken in the third year, between April and September.

Supervision and Validation
  • The internship requires a tripartite agreement between the company, the student, and the institution.

  • It results in the writing of an internship report, evaluated by a panel.

  • Internship validation is mandatory for graduation (except for students in work-study programs).

International Internship (if applicable)
  • Students may complete their internship abroad, subject to approval by the academic team.

Support
  • ISMAC supports its students in their internship search (CV workshops, mock interviews, company network).

  • Internship offers are regularly shared via the internal platform.

For any questions regarding internships, you can contact the academic office.

Career opportunities
Junior Buyer Business Development Officer Business Developer E-commerce Manager

Admission requirements

  • Selection based on application file
  • Motivational interview

Prerequisites

  • 1st year: High school diploma
  • 2nd and 3rd year: admission based on previous qualifications
  • Double degree (DRC): Bac+2 or level 5 recommended
  • Possible waiver with 3 years of commercial experience
  • Waivers validated by the certifying body

Practical information

Format :

1st and 2nd years : 3 days in-person
3rd year : 2 days in-person (Monday, Tuesday)
Remote courses available with special exemptions

Duration :

640 hours/year
3-year cycle
Rhythm : 3 days - 18 to 20 hours/week

Tuition fees :

€5,500 to €8,800 per year (depending on your chosen options)
Application fee : €200 / Non-EU students: €300

Campus: Paris 13

Language of instruction

1st year : Full English or French
From 2nd year : Full English or French

Start date : September 2026
End of training : September 2029

Entry level :

1st year : BAC or equivalent
2nd and 3rd year : Possibility of admission depending on degree

RNCP and Double degree

Work study-program :

Only possible from the 3rd year with RNCP certification : 2 days Monday to Tuesday in training, 3 days in the company (Language of instruction : French only)

Degree/Title awarded :

School degree : Bachelor in International Business & Marketing Management
RNCP : Business Development Manager (RNCP37849 – Level 6 – IMCP)
Double degree ESC Clermont : Bachelor Doing Business in Asia
View the official profile on the France Compétences website

SESSION 2023/2024 :

Number of students presented (ground floor + option): 20Presentation rate: 98%Success rate: 90%

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