Business Development Manager

Objectives

Graduates with a Bachelor’s degree in Business Development work in companies focused on business development and growth.

They work closely with clients, partners, and internal teams, and are proficient in sales, marketing, and commercial project management techniques. On a daily basis, they use digital tools and applications to track sales activities.

Their training enables them to lead projects, contribute to the company’s performance, and advance toward operational responsibilities in business development.

Prices

The Bachelor’s program in Business Development can be completed through a work-study program or as a traditional degree program.
In the work-study program, tuition is free for all students, and the contract provides for a salary.

Skills developed through the Bachelor's Degree in Business Development

Program

Manage the operational development of the commercial action plan

Conduct a strategic business analysis
Define sales objectives (SMART method)
Develop the commercial action plan
Implement the commercial action plan
Evaluate sales performance using KPIs and reporting
Monitor and adjust the commercial action plan

Develop the company’s growth strategy

Define the sales strategy
Integrate customer segments
Set a pricing strategy
Implement an omnichannel sales strategy
Build a tailored sales proposal
Develop a prospecting strategy
Negotiation strategy for key accounts
Develop customer portfolio and CRM
Implement a customer loyalty strategy
Establish business partnerships

Manage a sales team

Define the sales team profile
Build and train the team
Manage the sales process via CRM and funnel
Drive team engagement and motivation
Develop individual and team skills
Coordinate sales operations with marketing
Evaluate sales performance
Monitor team activity and adjust actions

DU RDC tests

Skills Block 1: 2 CCF + Presentation of a strategic diagnosis and sales action plan
Skills block 2: 2 CCF + a negotiation interview and a growth strategy case study.
Skills block 3: 2CCF + presentation of the creation of a virtual sales department
Grand oral: Summary interview designed to assess the skills acquired through professional experience and training.

Internship Objectives

The internship aims to allow students to:

Apply the skills acquired during their training.
Discover a professional sector in real-life conditions.
Develop their network and refine their career plan.

Duration and Period

The internship must last at least 3 months.
It is generally undertaken in the third year, between April and September.

Supervision and Validation

The internship requires a tripartite agreement between the company, the student, and the institution.
It results in the writing of an internship report, evaluated by a panel.
Internship validation is mandatory for graduation (except for students in work-study programs).

International Internship (if applicable)

Students may complete their internship abroad, subject to approval by the academic team.

Support

ISMAC supports its students in their internship search (CV workshops, mock interviews, company network).
Internship offers are regularly shared via the internal platform.

For any questions regarding internships, you can contact the academic office.

Career opportunities

Head of Business Development Business developer Sales manager Sales manager Key Account Manager

Admission requirements

Application review
Entrance test
Motivation interview

Prerequisites

Bac+2 (BTS or Level 5 qualification) preferred
Possible exceptional admission:
BTS with minimum 8/20
2 years of university validated
Bac + 3 years of sales experience

Practical information

Format :

1st and 2nd years : 3 days in-person
3rd year : 2 days in-person (Monday, Tuesday)
Remote courses available with special exemptions

Duration :

640 hours/year
3-year cycle
Rhythm : 3 days - 18 to 20 hours/week

Tuition fees :

€5,500 to €8,800 per year (depending on your chosen options)
Application fee : €200 / Non-EU students: €300

Campus: Paris 13

Language of instruction

1st year : Full English or French
From 2nd year : Full English or French

Start date : September 2026
End of training : September 2029

Entry level :

1st year : BAC or equivalent
2nd and 3rd year : Possibility of admission depending on degree

RNCP and Double degree

Work study-program :

Only possible from the 3rd year with RNCP certification : 2 days Monday to Tuesday in training, 3 days in the company (Language of instruction : French only)

Degree/Title awarded :

School degree: Bachelor in International Business & Marketing Management
RNCP: Business Development Manager (RNCP37849 – Level 6 – IMCP)
Double degree ESC Clermont: Bachelor Doing Business in Asia
View the official profile on the France Compétences website

SESSION 2023/2024 :

Number of students presented (ground floor + option): 20Presentation rate: 98%Success rate: 90%

Learn more

Ready to join us

BACHELOR Business Development Manager

Developed by professionals and experts, this Bachelor’s degree in Business Development Management stands out for its innovative and operational character, fully in line with market trends and current business practices. The program trains students to become experts in business development, capable of steering effective strategies to optimize company growth and performance.

Students in this Bachelor's program will acquire solid skills in analyzing the company's internal and external environment, defining SMART sales objectives, and implementing structured sales action plans. They will also be trained in managing and leading sales teams, defining customer loyalty strategies, and drawing up customized sales proposals.This Bachelor's degree prepares students for real prospects in careers requiring analytical skills, strategic planning and operational implementation of sales actions. Graduates will be able to meet the needs of companies in different sectors, from SMEs to large corporations, and adapt to regional, national and international market dynamics.