China and France: Two Titans of the Globalized World “Where the winds of economics blow, there the sails of marketing are set”.
China has become the world’s second largest economy, with a GDP of $14.34 trillion in 2021. As a world leader in sectors such as technology, manufacturing and e-commerce (Alibaba, Tencent), the Chinese market offers unprecedented opportunities.
France, famous for its contributions in the fields of luxury goods, wine and technology, offers contrast and complementarity. A concrete example would be to promote French wines on Chinese e-commerce platforms using China-specific digital marketing tactics.
The internship aims to allow students to:
Apply the skills acquired during their training.
Discover a professional sector in real-life conditions.
Develop their network and refine their career plan.
The internship must last at least 3 months.
It is generally undertaken in the third year, between April and September.
The internship requires a tripartite agreement between the company, the student, and the institution.
It results in the writing of an internship report, evaluated by a panel.
Internship validation is mandatory for graduation (except for students in work-study programs).
Students may complete their internship abroad, subject to approval by the academic team.
ISMAC supports its students in their internship search (CV workshops, mock interviews, company network).
Internship offers are regularly shared via the internal platform.
For any questions regarding internships, you can contact the academic office.
Admission: Selection based on application and motivation interview
Prerequisites: 1st year: BAC 2nd and 3rd year: Possibility of admission according to diploma
Chinese or French companies with links to China Expatriation opportunities
1st and 2nd years : 3 days in-person
3rd year : 2 days in-person (Monday, Tuesday)
Remote courses available with special exemptions
640 hours/year
3-year cycle
Rhythm : 3 days - 18 to 20 hours/week
€5,500 to €8,800 per year (depending on your chosen options)
Application fee : €200 / Non-EU students: €300
Campus: Paris 13
1st year : Full English or French
From 2nd year : Full English or English
Start date : September 2025
End of training : September 2028
1st year : BAC or equivalent
2nd and 3rd year : Possibility of admission depending on degree
Only possible from the 3rd year with RNCP certification : 2 days Monday to Tuesday in training, 3 days in the company (Language of instruction : French only)
School degree: Bachelor in International Business & Marketing Management
RNCP: Business Development Manager (RNCP37849 – Level 6 – IMCP)
Double degree ESC Clermont : Bachelor Doing Business in Asia
View the official profile on the France Compétences website
Number of students presented (ground floor + option): 20Presentation rate: 98%Success rate: 90%
Depending on the size of the company and its internal organization, the Business Development Manager takes on more or less extensive responsibilities in the development and implementation of sales strategy, and is responsible for all or part of the inherent activities. The complexity of the job also depends to a large extent on the company’s sector of activity, the level of competition in its market and its location (regional, national, international).
