“»When East meets West, the possibilities are endless.»”
The connection between French and Asian markets is increasingly strong, particularly in sectors such as luxury, technology and agri-food.
This specialized MBA in France-Asia Marketing is designed to equip you with the skills you need to navigate these two distinct but interconnected worlds.
The program offers comprehensive training on how to adapt and execute effective marketing strategies that take into account the cultural, regulatory and consumer particularities of these two regions.
Mathis is passionate about innovation and technology, and holds both a Master’s degree from Centrale – ESSEC and a Master’s degree from Dauphine. Independent and self-taught, his profile naturally leads him towards entrepreneurship and teaching his specialties. Mastering modern digital tools in line with a constantly evolving global economy is his preferred teaching model.
The internship aims to allow students to:
Apply the advanced skills acquired during their training.
Discover a professional sector under real working conditions, aligned with their specialization.
Develop their professional network and refine their career plan.
The internship must last between 4 and 6 months, according to the Master’s program requirements.
It is generally undertaken at the end of the program, between March and September.
The internship requires a tripartite agreement between the company, the student, and the institution.
It results in the writing of an internship report or thesis, which is evaluated through an oral defense before an academic panel.
Internship validation is mandatory for graduation.
Students may complete their internship abroad, subject to approval by the academic team and compliance with administrative procedures.
ISMAC supports its students in their internship search through:
CV and cover letter workshops
Mock interviews
Access to a network of partner companies
Internship offers are regularly shared via the internal platform.
For any questions regarding internships, please contact the Academic Office.
Asian or French companies with links to Asia. Expatriation opportunities.
Sectors of activity :
This job involves managing a company with between 10 and 250 employees and annual sales of less than 50 million euros, or a profit center or department within a larger structure, in all its different dimensions (organizational, human, commercial, etc.), in all sectors.
Types of jobs available :
– Company manager, business creator or buyer
– General manager of a subsidiary
– Executive committee member
– Functional Director (sales, marketing, legal, finance, human resources, supply chain, logistics, export)
– Director of operational units at unit, regional, national or global level
– Area, subsidiary, unit or department Director/Manager
– Deputy General Manager / Deputy Director
– General Manager
– Director of service, department, unit, agency
– Project Director / Project Manager
– Development Director
– Sales Director
– Consultant in consulting firms specializing in strategic and operational management, human resources, purchasing, accounting, etc.
– Organization Manager
– International Manager
Admission: Selection based on application, interview Prerequisites: Entry to MBA1: BAC+3 Entry to MBA2: BAC+4
If applicable, prerequisites for entry to the course:
Access to the certification is open to all holders of a diploma or title at level 6 or equivalent in the field of management. Candidates must also have validated the English level corresponding to B1. By way of derogation, access to certification may be open to candidates holding a level 5 diploma in management, economics or law, and providing proof of continuous or discontinuous professional experience in company or service management.
1st and 2nd years : 2 days in-person (Monday, Tuesday)
Remote courses available with special exemptions
640 hours/year
2-year cycle
Rhythm : 2 days - 18 to 20 hours/week
€6,500 to €8,800 per year (depending on your chosen options)
Application fee : €200 / Non-EU students: €300
Campus: Paris 13
1st year : Full English or French
From 2nd year : Full English or French
Start date : September 2025
End of training : September 2028
1st year : BAC+3 or equivalent
2nd year : Possibility of admission depending on degree
Available from the 1st year of the master’s program with RNCP certification : 2 days Monday to Tuesday in training, 3 days in the company (Language of instruction : French only)
Number of students presented (ground floor + option): 20 Presentation rate: 98% Success rate: 90%
The MBA in International Marketing and Communication is a BAC+5 diploma, accessible after a Bachelor’s degree or another BAC+3 diploma.
TRAINING OBJECTIVES:
Drawing up and defending an activity report or professional dissertation
Drawing up and presenting a business plan
Business case studies
The aim of the MBA International Marketing is to train students to become marketing managers in an international context. The courses provide an in-depth knowledge of marketing and communication professions that meet the requirements of the field. They also cover the more complex aspects of management and strategy in a corporate context.
The aim of the MBA Marketing France-Asia is to train students for executive positions in sales, marketing and communications, with links to Asia. The program focuses on international marketing and management, as practiced in Asia. Three options are available to students: China, Korea and Japan. The aim is to deepen students’ understanding of the specificities of Japanese or Chinese methods, and to benefit from in-depth learning of the language and culture. Our pedagogical approach is based on projects and hands-on practice, to ensure a professional approach and meet corporate expectations. Visits to China, Korea and Japan reinforce students’ experience. Our teaching team is made up of marketing professionals. They are French experts who have worked abroad, and trainers of Asian origin. Part-time training available
*Contact us to find out more about our training courses with state-approved RNCP certification.
