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Bachelor TP – Concepteur Designer UI (BBA)

TRAINING OBJECTIVES: The UI designer determines how a user interacts with a man-machine interface. To do this, they design and produce digital communication tools adapted to different publication and communication media, taking into account the user, standards, accessibility, ergonomics and product visibility.

Become a UI Designer: shape the future of digital design

Plunge into the heart of digital creation by becoming a UI Designer, a job with a future where you shape the interaction between user and technology. A true architect of man-machine interfaces, the UI designer imagines, designs and creates innovative digital communication tools adapted to all media: websites, applications or any other interactive medium.

Why choose this training program?
By following our program, you’ll learn to :
– Analyze user and customer needs to propose customized solutions.
– Create impactful, accessible and ergonomic interfaces that meet the most demanding standards.
– Master graphic design and animation tools to create captivating visual models and engaging interactive experiences.
– Develop a powerful graphic charter and media adapted to the visibility and performance of each project.

Whether based on a customer brief, a specification, or in direct collaboration with a project manager, you’ll be able to transform ideas into intuitive, aesthetically pleasing interfaces.

The benefits of our training :

– Practice-oriented teaching based on real projects.
– Personalized support from experts in the field.
– Preparation for today’s technological and creative challenges.

Teaching staff

Our UI Designer training teachers are passionate professionals, combining in-depth expertise in their field with practical experience in an international context. Thanks to their know-how, you’ll learn to design innovative and intuitive interfaces, adapted to user expectations in multicultural environments. A teacher who has worked on collaborative projects between France and Asia, for example, will show you how to integrate cultural specificities into the design of an interface, making your work both universal and localized. They’ll also guide you in applying the latest UX/UI trends, while taking into account standards and expectations specific to global markets. This pragmatic, field-oriented approach will enable you not only to master tools and techniques, but also to develop a strategic vision of user-centered design. This will prepare you to meet the challenges of today’s digital world with creativity and relevance.
Mathis
“A graduate of Dauphine, ESSEC and Centrale Paris, Mathis is driven by entrepreneurship and innovation. His teaching philosophy is based on mastering the modern digital tools needed to navigate our constantly evolving economy.”
Carla Perez
Expert in UI/UX Design and Digital Marketing
Carla Perez, a graduate in Marketing and Digital Creation, is an experienced professional in design, marketing and pedagogy. As a lecturer in UI/UX design at renowned schools such as ESLSCA and ETNA, as co-founder of Nitro and as a self-employed entrepreneur with “Pimp Your Brand”, she supports brands in their visual and digital strategy. Multilingual (French, English, Spanish), Carla also masters tools such as Adobe Suite, Figma and HTML/CSS, making her an expert in creative and technical solutions.

The role and skills of the UI Designer

To create digital communication tools such as websites and applications, they integrate media using professional software, frameworks, mark-up and presentation languages. They implement and customize content management systems. To optimize compatibility and performance, they test their creations on different devices (desktop or mobile) and different browsers. They take into account best practices and security rules. The UI designer contributes to the management of an online digital project. line. He/she keeps a technical and competitive watch on the professional sector. They know how to gather customer requirements and analyze them to propose an appropriate response. They know how to draw up specifications, design a prototype and interactivity with users, and create tools for promoting and communicating the customer’s product or service. They optimize the project using tests, webmarketing analysis tools and statistics, and work to improve ergonomics and user experience. To make natural referencing more effective, he determines the key information to be conveyed and adapts the site’s textual content. They update and improve content on a regular basis. The UI designer has a level of autonomy that enables him/her to organize the technical and creative phases of his/her activity according to the constraints of the project. Depending on the structure of the company and the nature of the project, he or she works with experts: project manager, art director, front-end integrator, UX designer, developer, marketing or webmarketing specialist, motion designer, community manager, sales person. They report regularly on the progress of their production to the project manager or customer.

BACHELOR PROGRAM - International Marketing TP - UI Designer

Course structure

  • 20-hour course per week
  • Face-to-face courses
  • The main courses take place over 2 semesters, 3 days a week, and the year is almost entirely taught in French, with many practical cases and presentations to hand in.

First year

The fundamentals, the keys to understanding the corporate world and international business in general
  • Marketing levels 1 and 2
  • Entrepreneurship level 1
  • Communication level 1
  • International trade level 1
  • Management level 1
  • Intercultural level 1

Specialized courses

  • Web Design
  • Website Design
  • Social Networks
  • Language courses available

Second year

Reinforcement of marketing, communication and entrepreneurship disciplines, over 2 semesters, 3 days a week, with 50% of business courses taught in English.
  • Digital level 1
  • Innov and business creation
  • Branding
  • Non-media communication
  • Sales techniques
  • WordPress workshop

Specialized courses

  • Web Design
  • Website Design
  • Social Networks
  • Possibility of a stay
AND the development of an event in project mode English (and French) courses according to level (3 levels of English) Finally, the possibility of an academic exchange at a university abroad.

3rd year

It prepares students for the state-approved RNCP title, if they so wish, and the program follows the reference framework imposed by the certification. One semester is devoted to courses and one semester to an internship (minimum 4 months). For students who choose to take the RNCP qualification, the year can be spent alternating between school and company. Companies pay students and cover all or part of their training costs.

Associated skills and courses

  1. Produce illustrations, graphics and visuals
    • Course: Advanced graphics and visual design – 25h
      • Creation of complex graphics: logotypes, pictograms, etc..
      • Advanced image retouching (Photoshop, Illustrator).
      • Formats suitable for digital and print media.
  2. Design graphic interfaces and prototypes
    • Course: Interactive prototyping and UI design – 30h
      • Wireframes and dynamic mock-ups.
      • Use of prototyping tools such as Figma and Adobe XD.
      • Design for different media (desktop, mobile, tablet).
  3. Creating animations for different media
    • Course: Motion design and digital animation – 20h
      • Storyboard design.
      • Vector animation with Adobe After Effects.
      • Optimized export for different media (web, mobile).
  4. Creating communication tools
    • Course: Print and digital media – 15h
      • Layout of documents (flyers, brochures).
      • Using InDesign for print design.
      • Compliance with graphic charters and typographic standards.
  5. Implementing a web marketing strategy
    • Course: Communication strategy and webmarketing – 25h
      • Creation of webmarketing campaigns (Google Ads, social networks).
      • SEO optimization of content.
      • KPI analysis and reporting.
  6. Maintain a professional watch and develop the team’s collective skills
    • Course: Strategic intelligence and project management – 20h
      • Use of monitoring tools (Google Alerts, Feedly).
      • Summary and presentation of industry trends.
      • Organization and facilitation of collaborative workshops.
  7. Integrating web pages
    • Course: Advanced web integration – 25h
      • Advanced HTML/CSS: animations, transitions.
      • Integration of responsive design models.
      • Testing on different browsers and devices.
  8. Adapting content management systems
    • Course: CMS customization (WordPress) – 30h
      • CMS installation and configuration.
      • Creation of customized themes.
      • Plugin management and security.
  9. Continuous optimization of a website or interface
    • Course: Web optimization and technical SEO – 20h
      • Optimization of loading times (compression, CDN).
      • SEO analysis (audit, keywords, site structure).
      • Implementation of recommendations.

Our Edges

  • Consulting workshop
  • Development of a marketing study for a real company in immersion and contact with the manager, with presentation of a deliverable.
  • English (and French) courses according to level (3 levels of English)
  • Those who don't opt for the RNCP title can follow their course abroad, and everyone can take part in an internship abroad.

Evaluation

  1. Continuous controls
  2. Reviews
  3. Courses
  4. Double degree assessment :
    • Competency Block 1: 2 Design the graphic elements of an interface and communication media
    • Competency block 2: 2 Contribute to the management and follow-up of a digital communication project .
    • Competency block 3: 2 Create, improve and manage websites
    • Grand oral: Summary interview designed to assess the skills acquired through professional experience and training.
Internship Objectives

The internship aims to allow students to:

  • Apply the skills acquired during their training.

  • Discover a professional sector in real-life conditions.

  • Develop their network and refine their career plan.

Duration and Period

  • The internship must last at least 3 months.

  • It is generally undertaken in the third year, between April and September.

Supervision and Validation

  • The internship requires a tripartite agreement between the company, the student, and the institution.

  • It results in the writing of an internship report, evaluated by a panel.

  • Internship validation is mandatory for graduation (except for students in work-study programs).

International Internship (if applicable)

  • Students may complete their internship abroad, subject to approval by the academic team.

Support

  • ISMAC supports its students in their internship search (CV workshops, mock interviews, company network).

  • Internship offers are regularly shared via the internal platform.

For any questions regarding internships, you can contact the academic office.

Job opportunities

Types of jobs available after training

Discover a variety of exciting career opportunities in digital design and communication.

Thanks to this training, you’ll be prepared for creative and strategic positions, combining innovation and technology.

  • Web designer
  • Digital communications manager
  • Strategic Technology Watch Officer
  • Web marketer
  • Web director
  • SEO
  • Multimedia integrator
  • Multimedia director
  • 2D/3D graphic designer
  • Internet designer and integrator
  • 2D/3D Animator
  • Interactive Designer
  • Assistant Multimedia Project Manager
  • Lead UI designer
  • Multimedia designer
  • UX designer
  • Information architect
  • Project Manager
  • Interactive Creative Director
  • Web agency manager

Admission: Selection based on application and interview motivation

Prerequisites :
1st year: BAC
2nd and 3rd year: Possibility of admission depending on diploma

Practical information

Format :

1st and 2nd years : 3 days in-person
3rd year : 2 days in-person (Monday, Tuesday)
Remote courses available with special exemptions

Duration :

640 hours/year
3-year cycle
Rhythm : 3 days - 18 to 20 hours/week

Tuition fees :

€5,500 to €8,800 per year (depending on your chosen options)
Application fee : €200 / Non-EU students: €300

Campus: Paris 13

Language of instruction

1st year : Full English or French
From 2nd year : Full English or French

Start date : September 2025
End of training : September 2028

Entry level :

1st year : BAC or equivalent
2nd and 3rd year : Possibility of admission depending on degree

RNCP and Double degree

Work study-program :

Only possible from the 3rd year with RNCP certification : 2 days Monday to Tuesday in training, 3 days in the company (Language of instruction : French only)

Degree/Title awarded :

School degree: Bachelor in International Business & Marketing Management
RNCP: Business Development Manager (RNCP37849 – Level 6 – IMCP)
Double degree ESC Clermont: Bachelor Doing Business in Asia
View the official profile on the France Compétences website

SESSION 2023/2024 :

Number of students presented (ground floor + option): 20 Presentation rate: 98% Success rate: 90%

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Learn more

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Successful internships: Testimonial from an ISMAC partnership

Objectives

Train operational managers in 3 years Acquisition of the fundamentals of economics and management In-depth learning of the Chinese language and culture Field experience and corporate assignments.

This dual expertise in business and culture gives our students fantastic assets to take advantage of the opportunities offered to them in all positions involving Chinese people, in France or in China.

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