The Digital Marketing MBA is a BAC+5 diploma, accessible after a Bachelor’s degree or another BAC+3 diploma
Digital marketing allows you to reach your customers where they are: on the web, social media, and mobile apps. With precise targeting and personalized messages, you can increase your visibility, traffic, and brand awareness while controlling your costs.
With tools like Google Analytics, each campaign can be tracked and optimized in real time to maximize your impact and return on investment.
Digital marketing is now essential for developing your online presence and achieving your business goals.
The International Marketing MBA aims to train operational managers in communication and digital marketing Specialization and in-depth study of the latest techniques Experience and assignments in companies
The international approach aims to address the methods and tools used in other countries (China, Japan, Korea, Russia, etc.) with the aim of being able to manage real international campaigns.
The courses are taught by professionals, allowing students to benefit from their experience and develop real added value in constantly evolving roles.
Work-study program available.
Training courses with RNCP certification recognized by the French government.
The internship aims to allow students to:
Apply the advanced skills acquired during their training.
Discover a professional sector under real working conditions, aligned with their specialization.
Develop their professional network and refine their career plan.
The internship must last between 4 and 6 months, according to the Master’s program requirements.
It is generally undertaken at the end of the program, between March and September.
The internship requires a tripartite agreement between the company, the student, and the institution.
It results in the writing of an internship report or thesis, which is evaluated through an oral defense before an academic panel.
Internship validation is mandatory for graduation.
Students may complete their internship abroad, subject to approval by the academic team and compliance with administrative procedures.
ISMAC supports its students in their internship search through:
CV and cover letter workshops
Mock interviews
Access to a network of partner companies
Internship offers are regularly shared via the internal platform.
For any questions regarding internships, please contact the Academic Office.
Admission:
Selection based on application and motivation interview
Prerequisites :
Admission to MBA1: BAC+3
Entry to MBA2: BAC+4
If applicable, prerequisites for entry to the course:
Access to the certification is open to all holders of a diploma or title at level 6 or equivalent in the field of management.
Candidates must also have validated the English level corresponding to B1.
By way of derogation, access to certification may be open to candidates holding a level 5 diploma in management, economics or law, and providing proof of continuous or discontinuous professional experience in company or service management.
1st and 2nd years : 2 days in-person (Monday, Tuesday)
Remote courses available with special exemptions
640 hours/year
2-year cycle
Rhythm : 2 days - 18 to 20 hours/week
€5,500 to €8,800 per year (depending on your chosen options)
Application fee : €200 / Non-EU students: €300
Campus: Paris 13
1st year : Full English or French
2nd year : Full English or French
Start date : September 2025
End of training : September 2028
1st year : BAC+3 or equivalent
2nd year : Possibility of admission depending on degree
Available from the 1st year of the master’s program with RNCP certification : 2 days Monday to Tuesday in training, 3 days in the company (Language of instruction : French only)
Number of students presented (ground floor + option): 20Presentation rate: 98%Success rate: 90%
