


"I went on exchange to Osaka University during the second semester of my BBA2. Studying abroad is highly valued in France. It’s a real plus for a resume and a great opportunity to improve your Japanese. I had about 20 hours of classes per week (vocabulary, speaking, and writing). My goal was to make progress, and this immersion helped me a lot. I chose to stay with a Japanese host family. It allowed me to fully experience the culture and daily life in Japan I highly recommend it. The university also organized activities like a sumo show and a matcha tea trip to Kyoto. Overall, I would rate this experience 9 out of 10. Everyone who gets the chance should do something like this."
Marie Dumail, BBA3 major Marketing France-Asia, japanese track


"During my BBA 2, I did an exchange at Shanghai International Studies University. I found every aspect of this experience interesting. The courses were enriching and diverse. I took classes in Chinese and intercultural communication, which allowed me to improve both my spoken and written Chinese. By joining an international campus, beginners shouldn’t worry, the professors spoke English and the atmosphere was very welcoming. I also took part in cultural events such as exhibitions and trying on traditional clothing.What I loved most about this exchange was the city of Shanghai itself. This immersion helped me improve my Chinese language skills and expand my network. I highly recommend this experience and this university to future students."
Nina Law-Yu-Shun Fontaine, BBA 3, Double degree with Clermont Business School, major in Marketing & Communication, Chinese language track



"I participated in a university exchange program at Keimyung University in the city of Daegu as part of my BBA2 at ISMAC. I took courses in Korean language, traditional dance, Korean history, geopolitics, and music video production. I joined several clubs, including jiu-jitsu, dance, and an English language exchange club. These activities helped me build strong connections with both Korean and international students. The schedule was intense, especially during exam periods, but still very fulfilling. I also took part in an artistic project with my dance professor and attended several orientation weekends. This immersive experience helped me grow personally, improve my Korean, and discover Korean culture on a daily basis. I highly recommend this opportunity to anyone looking to step out of their comfort zone and live a unique adventure."
Emma Legrand, BBA2 major Marketing France-Asia, Korean track
An International Education, an Expert Faculty, Strategic Partnerships
“I had a wonderful time at ISMAC. I initially enrolled out of curiosity, but ended up making some Korean friends. This allowed me to apply what I had learned in class directly and progress quickly. It was when I went to South Korea that I truly realized how much my level had improved! Thank you, ISMAC”
“I’ve always loved studying Japanese, and I also wanted to go to business school, so I found ISMAC and realized it was a school that combined both. What can I say? Fantastic!”
“Understanding a language means first and foremost understanding the linguistic structure that reflects its entire society and is rooted in its living culture. To do this, it is essential to understand the internal way of thinking intrinsic to the structure of languages in order to communicate. This applies to all exchanges, from everyday life to the most professional situations.”
“After three years of learning Chinese at university, I could read characters and understand texts… but I couldn’t hold a conversation! I was frustrated that I knew the theory but couldn’t actually communicate. When I joined ISMAC, I finally found what I was missing: practical classes with native teachers, intensive oral exercises, and projects related to China. Today, I can work directly with Chinese partners in my work-study program.”
“I got a bachelor’s degree in communications and… disaster: I couldn’t find a job that suited me. Too general, too much competition, not enough practical skills. I joined ISMAC somewhat by chance after seeing that their MBA in Digital Marketing included real-life business cases and practical training on market tools. The result? By the end of my first semester, I had valuable skills and found a work-study position at a digital agency. Today, I manage Google Ads and SEO campaigns for clients… when a year ago, I didn’t even know what those were.”
“Going back to school after 10 years in business was a risky move. I wanted to start my own company, but I felt I needed structure, methodology, and support. ISMAC gave me much more than that: professors with real-world experience, a network of professionals that helped me find my first clients, and a real international outlook. One of my lecturers put me in touch with a partner in Japan, and six months later, I opened my first market abroad. If someone had told me that two years ago, I would have laughed… Now, I’m the first to recommend it!”