Bachelor of International Marketing (BBA)

One of ISMAC’s real strengths, and one of our key differentiators, is the school’s strong international commitment.
Students who join our program have an international vocation, and are ready to live interculturally and abroad.
What makes us different ? We offer mixed classes, operational courses alongside the usual Business School courses, 4 to 6 hours of English, and programs abroad from the 1st year.
The goal ? To continue with internships in 3rd year and finally land your first job abroad or in France.

Ismac is also home to a large number of foreign students, who contribute to the school’s diversity and intercultural learning through project group work.

A faculty focused on real-world experience

Because it makes sense to teach others what you do well, our teachers are professionals from the private sector. Graduates of higher education, they have forged a serious experience in the subject they teach and remain operational in other areas. Most of them come from a variety of backgrounds and have worked abroad, acquiring a taste for passing on knowledge and know-how.
Laurent Bailly
Business Management and Accounting
Specializing in business and financial management, accounting and mergers/acquisitions, Laurent makes these the cornerstones of his teaching. Formerly Administrative and Financial Director in direct marketing, he is also a consultant in mergers and acquisitions, and has taught these areas in BTS MUC. His expertise is based on his experience and skills in international development and company creation.
Mathis
Professor of AI and Entrepreneurship

Mathis is passionate about innovation and technology, and holds both a Master’s degree from Centrale – ESSEC and a Master’s degree from Dauphine. Independent and self-taught, his profile naturally leads him towards entrepreneurship and teaching his specialties. Mastering modern digital tools in line with a constantly evolving global economy is his preferred teaching model.

ISMAC: your gate to a global and multicultural career

ISMAC is characterized by excellent theoretical training, a rich practical experience and a strong international and multicultural dimension.

To put your future in perspective: acquire the necessary knowledge, develop key skills and get to know yourself in a professional environment.

Our ambition is to offer you the most promising opportunities in line with your personality and potential.

BACHELOR PROGRAM - International Marketing

Course structure

First year

The fundamentals, the keys to understanding the corporate world and international business in general

Our strengths in soft skills

Second year

Reinforcement of marketing, communication and entrepreneurship disciplines, over 2 semesters, 3 days a week, with 50% of business courses taught in English.

Our strengths in soft skills

3rd year

It prepares students for the state-approved RNCP title, if they so wish, and the program follows the reference framework imposed by the certification. One semester is devoted to courses and one semester to an internship (minimum 4 months). For students who choose to take the RNCP qualification, the year can be spent alternating between school and company. Companies pay students and cover all or part of their training costs.

Our extras

Evaluation

  1. Continuous controls
  2. Reviews
  3. Courses
  4. Double degree assessment :
    • Skills Block 1: 2 CCF + Presentation of a strategic diagnosis and sales action plan
    • Skills block 2: 2 CCF + a negotiation interview and a growth strategy case study.
    • Skills block 3: 2CCF + presentation of the creation of a virtual sales department
    • Grand oral: Summary interview designed to assess the skills acquired through professional experience and training.
Internship Objectives

The internship aims to allow students to:

  • Apply the skills acquired during their training.

  • Discover a professional sector in real-life conditions.

  • Develop their network and refine their career plan.

Duration and Period
  • The internship must last at least 3 months.

  • It is generally undertaken in the third year, between April and September.

Supervision and Validation
  • The internship requires a tripartite agreement between the company, the student, and the institution.

  • It results in the writing of an internship report, evaluated by a panel.

  • Internship validation is mandatory for graduation (except for students in work-study programs).

International Internship (if applicable)
  • Students may complete their internship abroad, subject to approval by the academic team.

Support
  • ISMAC supports its students in their internship search (CV workshops, mock interviews, company network).

  • Internship offers are regularly shared via the internal platform.

For any questions regarding internships, you can contact the academic office.

Admission: Selection based on application and interview
Prerequisites:

  1. 1st year: BAC
  2. 2nd and 3rd years: Possibility of admission according to diploma

Double degree : The “Responsable du Développement Commercial” (RDC) professional certification is aimed primarily at students with a Bac+2 BTS or a level 5 diploma or certification in the field. By way of derogation, it is possible to integrate candidates with 3 years’ experience in the sales sector. Exemptions are submitted to the certifying body for validation prior to enrolment.

Job opportunities

The Bachelor’s program offers a wide range of career opportunities in France and abroad, including

  1. Junior Buyer
  2. Assistant Product Manager
  3. commercial attaché
  4. export assistant

In direct professional integration, the possibilities are :

Practical information

Format :

1st and 2nd years : 3 days in-person
3rd year : 2 days in-person (Monday, Tuesday)
Remote courses available with special exemptions

Duration :

640 hours/year
3-year cycle
Rhythm : 3 days - 18 to 20 hours/week

Tuition fees :

€5,500 to €8,800 per year (depending on your chosen options)
Application fee : €200 / Non-EU students: €300

Campus: Paris 13

Language of instruction

1st year : Full English or French
From 2nd year : Full English or French

Start date : September 2025
End of training : September 2028

Entry level :

1st year : BAC or equivalent
2nd and 3rd year : Possibility of admission depending on degree

RNCP and Double degree

Work study-program :

Only possible from the 3rd year with RNCP certification : 2 days Monday to Tuesday in training, 3 days in the company (Language of instruction : French only)

Degree/Title awarded :

School degree : Bachelor in International Business & Marketing Management
RNCP : Business Development Manager (RNCP37849 – Level 6 – IMCP)
Double degree ESC Clermont : Bachelor Doing Business in Asia
View the official profile on the France Compétences website

SESSION 2023/2024 :

Number of students presented (ground floor + option): 20 Presentation rate: 98% Success rate: 90%

Ready to join us

Successful internships: Testimonial from an ISMAC partnership

Objectives

Train operational managers in 3 years Acquisition of economic and management fundamentals In-depth learning of Japanese language and culture Field experience and corporate assignments

This dual expertise in business and culture gives our students fantastic assets to take advantage of the opportunities offered to them in all positions dealing with Japanese people, in France or in Japan. Sandwich courses available *Contact us to find out more about our training courses with state-approved RNCP certification.

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