“The Nexus between Japanese Innovation and French Know-How”.
Japan is the world’s fourth largest economy, renowned for its excellence in technology and industrial efficiency. With a GDP of over 5 billion US dollars by 2023 and renowned companies such as Sony and Toyota, Japan is a hub of innovation. France, meanwhile, is renowned for its contributions in the fields of luxury, fashion and gastronomy.
Our teachers are all university graduates with professional experience in the subject they teach, and are also operational in the private sector. They come from a variety of backgrounds, and most of them have worked abroad. The diversity of our teachers’ and students’ backgrounds encourages us to open up internationally.
Our close links with Asia enable us to offer students study and internship opportunities in China, Korea and Japan.
Trade between France and Japan continues to grow, with a volume of 22.4 billion euros in 2021. Opportunities abound in fields as diverse as green technology, robotics, and even the luxury sector. For example, Japan has made significant advances in electric vehicle technology. As a Franco-Japanese marketing specialist, you could be at the interface between French luxury and Japanese technology companies, combining the best of both worlds.
The internship aims to allow students to:
Apply the skills acquired during their training.
Discover a professional sector in real-life conditions.
Develop their network and refine their career plan.
The internship must last at least 3 months.
It is generally undertaken in the third year, between April and September.
The internship requires a tripartite agreement between the company, the student, and the institution.
It results in the writing of an internship report, evaluated by a panel.
Internship validation is mandatory for graduation (except for students in work-study programs).
Students may complete their internship abroad, subject to approval by the academic team.
ISMAC supports its students in their internship search (CV workshops, mock interviews, company network).
Internship offers are regularly shared via the internal platform.
For any questions regarding internships, you can contact the academic office.
In direct professional integration, the possibilities are :
Admission : Selection based on application and interview
Prerequisites : 1st year: BAC 2nd and 3rd year: Possibility of admission according to diploma
1st and 2nd years : 3 days in-person
3rd year : 2 days in-person (Monday, Tuesday)
Remote courses available with special exemptions
640 hours/year
3-year cycle
Rhythm : 3 days - 18 to 20 hours/week
€5,500 to €8,800 per year (depending on your chosen options)
Application fee : €200 / Non-EU students: €300
Campus : Paris 13
1st year : Full English or French
From 2nd year : Full english or French
Start date : September 2025
End of training : September 2028
1st year : BAC or equivalent
2nd and 3rd year : Possibility of admission depending on degree
Only possible from the 3rd year with RNCP certification : 2 days Monday to Tuesday in training, 3 days in the company (Language of instruction : French only)
School degree : Bachelor in International Business & Marketing Management
RNCP: Business Development Manager (RNCP37849 – Level 6 – IMCP)
Double degree ESC Clermont : Bachelor Doing Business in Asia
View the official profile on the France Compétences website
Number of students presented (ground floor + option): 20 Presentation rate: 98% Success rate: 90%
Depending on the size of the company and its internal organization, the Business Development Manager takes on more or less extensive responsibilities in the development and implementation of sales strategy, and is responsible for all or part of the inherent activities. The complexity of the job also depends to a large extent on the company’s sector of activity, the level of competition in its market and its location (regional, national, international).
The special feature of this program is that it prepares students for working in Japan: intensive language courses, exposure to all aspects of Japanese culture (history, literature, politics, daily life, behavior, etc.), training in the specific characteristics of Japan (markets, legal environment, advertising codes, business practices, etc.). The presence of a large number of Asian students at the school also enables us to build up a network.
Visits to Japan (language, exchanges or internships) reinforce students’ experience.
This dual expertise in business and culture gives our students fantastic assets to take advantage of the opportunities offered to them in all positions involving Japanese people, in France or in Japan.
Our teaching team is made up of marketing professionals, both French trainers who have worked abroad and trainers of Asian origin. Our Japanese partners complete our bi-cultural training.
Our network of French and Asian companies opens up opportunities for internships and employment at the end of the program.
Discover Anna’s journey, a former student of the France-Japan Bachelor’s program at ISMAC.
In this video, she shares her experience at the school, her enriching internship at a Japanese art gallery in France, and everything the ISMAC teaching approach brought her throughout these three years.
A sincere and inspiring testimonial, full of insight for those looking to combine their passion for Japan with a career-focused education.
Watch her story in the video !
The aim of the Bachelor of Marketing Management France-Japan is to train students for executive positions in sales, marketing and communication, in relation with Japan.
Sandwich courses available *Contact us to find out more about our state-approved RNCP-certified courses.
“For Kura Master, collaborating with ISMAC has been a truly enriching experience. Thanks to the in-depth marketing study and customer survey conducted by the students, we were able to develop a campaign strategy focused on shochu in France. It went far beyond an academic project, it was a real strategic contribution to our business proposals. The results were highly relevant and allowed us to better understand the dynamics of Japanese beverage consumption in France. We were also pleasantly surprised by the richness, depth, and rigor of the student’s research on Japanese alcohol, as well as their ability to analyze and deliver strategic insights. We sincerely hope to continue collaborating with ISMAC on future projects.”
Koma Mariko, Project Manager – Kura Master
