The France-Korea International Marketing Bachelor’s trains professionals capable of working at the intersection of the French and Korean markets. Tech, fashion, culture, French companies are increasingly collaborating with South Korea, and bilingual, bicultural profiles are both rare and in high demand.
Over 3 years, this France-Korea International Marketing Bachelor’s at ISMAC gives you the keys to management and marketing with a genuine Franco-Korean dimension: specialized courses, business assignments, internships and experiences in Korea. Work-study program available.
Every year, ISMAC students travel to South Korea through the Feel Korea program, in partnership with Kangwon National University. Between workshops, hands-on activities and visits to cities like Seoul or Nami Island, it’s a full immersion into Korean culture. Accommodation, meals and activities are covered, students are only responsible for their flight and a small personal contribution.
The internship aims to allow students to:
Apply the skills acquired during their training.
Discover a professional sector in real-life conditions.
Develop their network and refine their career plan.
The internship must last at least 3 months.
It is generally undertaken in the third year, between April and September.
The internship requires a tripartite agreement between the company, the student, and the institution.
It results in the writing of an internship report, evaluated by a panel.
Internship validation is mandatory for graduation (except for students in work-study programs).
Students may complete their internship abroad, subject to approval by the academic team.
ISMAC supports its students in their internship search (CV workshops, mock interviews, company network).
Internship offers are regularly shared via the internal platform.
For any questions regarding internships, you can contact the academic office.
1st and 2nd years : 3 days in-person
3rd year : 2 days in-person (Monday, Tuesday)
Remote courses available with special exemptions
640 hours/year
3-year cycle
Rhythm : 3 days - 18 to 20 hours/week
€5,500 to €8,800 per year (depending on your chosen options)
Application fee : €200 / Non-EU students: €300
Scholarships are available under certain conditions for selected programs. Contact us to learn more.
Campus: Paris
1st year : Full English or French
From 2nd year : Full English or French
Start date : September 2025
End of training : September 2028
1st year : BAC or equivalent
2nd and 3rd year : Possibility of admission depending on degree
Only possible from the 3rd year with RNCP certification : 2 days Monday to Tuesday in training, 3 days in the company (Language of instruction : French only)
School degree: Bachelor in International Business & Marketing Management
RNCP: Business Development Manager (RNCP37849 – Level 6 – IMCP)
Double degree ESC Clermont: Bachelor Doing Business in Asia
View the official profile on the France Compétences website
Number of students presented (ground floor + option): 20Presentation rate: 98%Success rate: 90%
“At Barun Bio, we are actively collaborating with ISMAC International Business School,
fostering a dynamic partnership. Our company specializes in innovative wearable natural
micro-electric stimulation technology. The outstanding students and experts at ISMAC have
conducted a comprehensive analysis of the French market and provided us with valuable
strategic guidance. Their insights and research have been beneficial in shaping our market
entry and expansion strategy for France. We look forward to continued discussions and
deeper collaboration with ISMAC, exploring new opportunities together.”
Hwang Patrick,
cofondateur et CTO – Barunbio
