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Ismac
Entrepreneurship
International

ISMAC’s Consulting Workshop brings students and companies together for hands-on learning. Starting in September, companies with an international project (export/import, marketing, business development) can entrust it to ISMAC coaches: market research, consumer testing, website, distribution, competition, launch in France… A multidisciplinary group of students works in project mode over 4 months, with a written deliverable and a final presentation.

Zoom sur le Consulting Workshop

The Consulting Workshop is unique to ISMAC

At ISMAC, we help companies reach their markets through our student groups who will help them to :

  • Study and take into account your needs
  • Offer you personalized searches
  • Act with discretion
  • Providing you with information and advice
Key issues for companies
  • Identify new business opportunities
  • Integrate culture, consumer habits and consumption patterns into your value proposition
  • Adapting products/services to consumer needs
  • Helping a start-up establish itself in a new market
  • Validate the business plan and model
  • Supporting companies in their strategic marketing and sales plans
Read more
Consulting workshop by ISMAC

ABOUT ISMAC

Learning by doing

ismac highlights

  • Focusing on Asia : Our Bachelor's and MBA programs prepare students to work in Asia or with Asian partners, and teach them Asian languages and cultures.
  • Professional support: Our teachers are active professionals who coach their students (intercultural teams).
  • Goal-oriented culture : Our main objective is to guide them (and you) to success.
Ismac Business School

VALUE PROPOSITION

Your success is our success

Helping companies reach their markets

  • Study and take into account their needs
  • Offer them personalized searches
  • Act with discretion
  • Providing information and advice
Ismac Business School

International Entrepreneurship

KEY ISSUES FOR COMPANIES
  • Identify and explore new business opportunities
  • Integrate French culture, consumer habits and consumption patterns into your value proposition
  • Adapting products/services to the needs of French consumers
  • Helping a start-up establish itself in France or abroad
  • Validate the business plan and model
  • Supporting start-ups in their strategic marketing and sales plans

International Entrepreneurship

SUMMARY
What's up?
  • Market research
  • Analysis of distribution channels
  • Competitive analysis
  • Positioning
  • Price review
  • Product/service adaptation
  • Implementing information tracking
Description?
  • Analysis of the French market by product category (value, growth, forecasts, consumer habits and usage, etc.).
  • Competitors' public prices and review of products/services by Chanel category...
  • Profil du consommateur
Deliverables?
  • Swot, Pestel, market structure, personae, mapping, segmentation
  • Examination of competitors' prices and products, market share
  • Catchment area
  • Market segmentation
  • Report on distribution channels
What's up?
  • Satisfaction survey
  • Opinion poll
  • Consumer panels and round tables
  • Product testing
  • Group interviews
Description?
  • Face-to-face survey
  • Phoning
  • Online survey
  • Contingent, random or voluntary method
  • Presentation of products/services to selected consumers
Deliverables?
  • Questionnaire
  • Survey results (graphs, charts)
  • Analysis of results and survey report
  • Recommendations
What's up?
  • Over the line review (TV, press, radio, advertising display)
  • Sponsoring, public relations, car show, showroom
  • Sampling program
  • Leaflets
Description?
  • Target Definition
  • Message and content adapted to the target
  • Campaign proposals
  • Competitor Reviews
Deliverables?
  • Campaign Proposal Report
  • Budget & return on investment
  • Break-even point
What?
  • Communication on social networks (LinkedIn, Instagram, Snapchat, etc.)
  • Communication campaign by email and/or SMS
  • Creation/adaptation of a website
  • Market place
Description?
  • Development and implementation of social media and consumer-friendly content
  • SEO on Google (rules and recommendations)
  • Supplier choice
  • Market selection
Deliverables?
  • E-marketing campaign suggestions (content, photos, links, animation recommendations)
  • Website creation report (form, organization, budget, videos, etc.)
  • Marketplace report (selection, process, budget, etc.)
What?
  • Profit and loss account
  • Balance sheet
  • Cash flow plan
  • Financing plan
  • Fundraising
  • Break-even point
Description?
  • Estimated profit and loss account for 3 years
  • Estimated annual balance sheet
  • Estimated financing plan
  • Estimated Cash Flow
  • Profile and support of capital investors
Deliverables?
  • Profit and loss account by year
  • Balance sheet by year
  • Cash flow plan by month
  • Financing plan by year
  • Profile of potential investors (advantages and disadvantages)
What?
  • Legal support
  • Logistical support and advice
  • Registration of a legal entity
  • Trademark Registration Process
Description?
  • Employment contract templates
  • Law
  • Legal structure
  • Supplier research and selection
  • Responses to calls for tenders
  • Registration support
Deliverables?
  • Employment contract standard
  • Rules and legal documents for import
  • Selection of suitable suppliers on the French market
  • Trademark Registration Procedure

ENTREPRENEURSHIP

WORKING METHODOLOGY
  • First meeting: identification of customer needs, presentation of the project team
  • Technical specifications: design, tasks, stages, planning, deliverables
  • Validation of global technical specifications
  • Step-by-step validation of deliverables
  • Second meeting: first presentation of the project
  • Monitoring and control (if necessary)
  • Analysis of results (if necessary)

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