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Consulting Workshop

Our students support businesses in their development by studying and addressing their needs, offering tailored research, and providing information and advice

Inside the Consulting Workshop

Consulting Workshop at ISMAC

The ISMAC Consulting Workshop connects students and businesses for hands-on learning. From September onwards, companies with an international project can entrust it to ISMAC coaches.

Students work on market research, competitive analysis, website development, or launching in France. A multidisciplinary team leads the project for 4 months and delivers a written report as well as a final presentation.

Students

Our Consulting Workshop

Accueil école France Asie Ismac
Discover ISMAC
  • Asia-Focused: Our programs (Bachelor's and MBA) prepare students to work in Asia or with Asian partners, they learn Asian languages and cultures.
  • Professional Mentoring: Our professors are active professionals who coach their students (intercultural teams).
  • Goal-Oriented Culture: Our primary objective is to guide them (and you) toward success.
Helping Businesses Reach Their Market
  • Studying and understanding their needs
  • Offering them tailored research
  • Providing information and advice

International Entrepreneurship

SUMMARY
What's up?
  • Market research
  • Analysis of distribution channels
  • Competitive analysis
  • Positioning
  • Price review
  • Product/service adaptation
  • Implementing information tracking
Description?
  • Analysis of the French market by product category (value, growth, forecasts, consumer habits and usage, etc.).
  • Competitors' public prices and review of products/services by Chanel category...
  • Profil du consommateur
Deliverables?
  • Swot, Pestel, market structure, personae, mapping, segmentation
  • Examination of competitors' prices and products, market share
  • Catchment area
  • Market segmentation
  • Report on distribution channels
What's up?
  • Satisfaction survey
  • Opinion poll
  • Consumer panels and round tables
  • Product testing
  • Group interviews
Description?
  • Face-to-face survey
  • Phoning
  • Online survey
  • Contingent, random or voluntary method
  • Presentation of products/services to selected consumers
Deliverables?
  • Questionnaire
  • Survey results (graphs, charts)
  • Analysis of results and survey report
  • Recommendations
What's up?
  • Over the line review (TV, press, radio, advertising display)
  • Sponsoring, public relations, car show, showroom
  • Sampling program
  • Leaflets
Description?
  • Target Definition
  • Message and content adapted to the target
  • Campaign proposals
  • Competitor Reviews
Deliverables?
  • Campaign Proposal Report
  • Budget & return on investment
  • Break-even point
What?
  • Communication on social networks (LinkedIn, Instagram, Snapchat, etc.)
  • Communication campaign by email and/or SMS
  • Creation/adaptation of a website
  • Market place
Description?
  • Development and implementation of social media and consumer-friendly content
  • SEO on Google (rules and recommendations)
  • Supplier choice
  • Market selection
Deliverables?
  • E-marketing campaign suggestions (content, photos, links, animation recommendations)
  • Website creation report (form, organization, budget, videos, etc.)
  • Marketplace report (selection, process, budget, etc.)
What?
  • Profit and loss account
  • Balance sheet
  • Cash flow plan
  • Financing plan
  • Fundraising
  • Break-even point
Description?
  • Estimated profit and loss account for 3 years
  • Estimated annual balance sheet
  • Estimated financing plan
  • Estimated Cash Flow
  • Profile and support of capital investors
Deliverables?
  • Profit and loss account by year
  • Balance sheet by year
  • Cash flow plan by month
  • Financing plan by year
  • Profile of potential investors (advantages and disadvantages)
What?
  • Legal support
  • Logistical support and advice
  • Registration of a legal entity
  • Trademark Registration Process
Description?
  • Employment contract templates
  • Law
  • Legal structure
  • Supplier research and selection
  • Responses to calls for tenders
  • Registration support
Deliverables?
  • Employment contract standard
  • Rules and legal documents for import
  • Selection of suitable suppliers on the French market
  • Trademark Registration Procedure

ENTREPRENEURSHIP

WORKING METHODOLOGY
  • First meeting: identification of customer needs, presentation of the project team
  • Technical specifications: design, tasks, stages, planning, deliverables
  • Validation of global technical specifications
  • Step-by-step validation of deliverables
  • Second meeting: first presentation of the project
  • Monitoring and control (if necessary)
  • Analysis of results (if necessary)

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