PROGRAMME BACHELOR – Marketing International

First year

The fundamentals, the keys to understanding the corporate world and international business in general The main courses take place over 2 semesters, 3 days a week, and the year is almost entirely taught in French, with many practical cases and presentations to hand in.

• Level 1 and 2 marketing
• Entrepreneurship level 1
• Level 1 communication
• International trade level 1
• Level 1 management
• Geopolitics/Economies/institutions
• Intercultural level 1

 

Our pluses

in Softskills

• Theatre workshop (business oriented)
• Development of a group event project
• English and French courses according to level (3 levels of English)
• Asian language courses Japan, Korea, China (4 to 5 levels) 4h to 6h week, depending on level
• Possibility of doing a language stay in Korea, Japan or China

 

Second year

Strengthening disciplines around marketing, communication and entrepreneurship, over 2 semesters, 3 days per week with 50% of business courses to be taken in English.

• Digital level 1
• Innovation and business creation
• Branding
• Entrepreneurship
• Law level 1
• Supply chain and logistics
• Communication outside the media
• Sales techniques
• WordPress workshop
• Geopolitics

 

Our pluses

in Softskills

• Project management
• Methodology
• Development of an event in project mode
• English (and French) courses according to level (3 levels of English)
• Asian language courses Japan, Korea, China (4 to 5 levels) 4h to 6h week, depending on level
• Possibility of doing an academic exchange at a university in Korea, Japan or China

 

3rd year

It prepares for the RNCP title (recognized by the state) if the student wishes, the program follows the standards imposed by the certification. One semester is devoted to courses and one semester is devoted to the internship (minimum 4 months). For students who choose to take the RNCP qualification, the year can be followed alternately between school and business. Companies pay students and their training is covered (all or part).

• Strategic marketing
• Operational marketing
• Marketing and contract law
• B2B Marketing
• International marketing
• Branding
• E-Marketing
• HR
• CRM
• Culture and European citizenship

 

Our pluses

• Consulting workshop
• Development of a marketing study for a real company in immersion and contact with the manager, with presentation of a deliverable
• English (and French) courses according to level (3 levels of English)
• Asian language courses Japan, Korea, China (4 to 5 levels) 4h to 6h week, depending on level
• Possibility for those who do not choose the RNCP title to follow their course abroad, and for everyone, the possibility of doing an internship abroad, particularly in Korea, Japan or China

Evaluation

1. Continuous checks
2. Exams
3. Internships