ISMAC INTERNATIONAL ENTREPRENEURSHIP
The student’s Consulting workshop at ISMAC
ISMAC HIGHLIGHTS
- Focused on Asia : Our programs (Bachelor and MBA) prepare students to work in Asia or with Asian partners, they learn Asian languages and cultures.
- Job coaching : Our teachers are active professionals who coach their students (intercultural teams)
- Goal-oriented culture : Our main goal is guiding them (and you) to succeed.
Ismac Business School
ABOUT ISMAC
Learning by doing
VALUE PROPOSITION
Your success is our success
Helping companies to reach their market
- Studying and taking into account their needs
- Offering them customized research
- Acting with discretion
- Providing information and advices
Ismac Business School
3
INTERNATIONAL ENTREPRENEURSHIP
KEY ISSUES FOR KOREAN COMPANIES
- Identify and investigate new business opportunities
- Integrate french culture, consumers habits and ways of consumption in your value proposition
- Shape Korean products/services to french consumers needs
- Support Korean start-up to set up on french market
- To validate business plan and model
- To help Korean start-up in their strategic marketing and commercial plan
INTERNATIONAL ENTREPRENEURSHIP
SUMMARY
MODULE 1 : Marketing
MODULE 2 : Customer survey
MODULE 3 : Communication
MODULE 4 : E-marketing
MODULE 5 : Finance
MODULE 6 : Administration
WORKING METHODOLOGY
MODULE 1 : Marketing
What?
- Market research
- Distribution chanels analysis
- Competitive analysis
- Positioning
- Prices review
- Product/service adaption
- Information monitoring implementation
Description?
- French market analysis per product category (value, growth, forecast, consumers habits and use…)
- Competitors public prices and products /services review per chanel category…
- Consumer profil
Deliverables?
- Swot, Pestel, market structure, personae, mapping, segmentation
- Competitors prices and products review, market share
- Catchment area
- Market segmentation
- Distribution chanels report
MODULE 2 : Customer survey
What?
- Satisfaction survey
- Opinion survey
- Consumers panels and round tables
- Product testing implementation
- Group interviews
Description?
- Face to face survey
- Phoning
- Online survey
- Quota or randomor volontary method
- Products / services presentation to selected consumers
Deliverables?
- Questionary
- Survey results (charts, graphic)
- Results analysis and inquiry report
- Recommendations
MODULE 3 : Communication
What?
- Above the line review (TV, press, radio, display advertising)
- Sponsoring, public relation, motor show, showroom
- Sampling program
- Flyers
Description?
- Target definition
- Message and content adaptated to target
- Campaign proposals
- Competitors reviews
Deliverables?
- Campaign proposal report
- Budget & return on investment
- Break-even point
MODULE 4 : E-marketing
What?
- Communication on social media (linkedIn, Instagram, Snapchat…)
- Communication campaign through mail and/or SMS
- Creation / adaptation of a website
- Markets place
Description?
- Content development and implementation adaptated to social media and consumer
- Referencing on google (rules and recommendation)
- Supplier selection
- Market place selection
Deliverables?
- Proposals of e-marketing campaigns (content, photo, links, animation recommendations)
- Website creation report (form, organization, budget, videos…)
- Market place report (selection, process, budget…)
MODULE 5 : Finance
What?
- Profit & loss account
- Balance sheet
- Cash-flow plan
- Financing plan
- Fundraising
- Break-even point
Description?
- Esimatedprofit & loss account on a 3 years basis
- Yearly estimated balance sheet
- Estimated financing plan
- Estimated cash-flow
- Prolileand support of capital investors
Deliverables?
- Profit & loss account by year
- Balance sheet by year
- Cash-flow plan by month
- Financing plan by year
- Profile of potential investors (advantages & inconvénients)
MODULE 6 : Administration
What?
- Legal support
- Logistic support and advices
- Registration of a legal entity
- Registration mark process
Description?
- Employment contract models
- Statute
- Legal structure
- Suppliers search and selection
- Responses to calls for tender
- Support for registration
Deliverables?
- Employment contract standard
- Rules an legal documents for import
- Selection of adaptated suppliers on french market
- Registration mark procedure
WORKING METHODOLOGY
ENTREPRENEURSHIP
WORKING METHODOLOGY
- First meeting : identification of clients needs, presentation of project team
- Technical specificities : conception, tasks, steps, planning, deliverables
- Validation of overall technical specifications
- Validation of deliverables step by step
- Seconf meeting : first presentation of project
- Follow-up and control (if needed)
- Results analysis (if needed)
