MBA Marketing International
The growing globalization of markets exposes economic organizations to new challenges, making it essential to recruit managers capable of addressing these challenges and contributing to the performance development of these organizations internationally. The European MBA in Strategic Management of Organizations prepares learners to face the challenges related to the internationalization of organizations through a global and transversal vision of various management situations in a multicultural context. Thanks to the diversity and richness of its teachings, this European MBA allows for an understanding of the international environment through its economic, legal, financial, and geopolitical components, as well as the realities of companies facing these strategic and organizational challenges.
Teaching staff
Stéphane Godard
Stéphane Godard has a wealth of experience, including CEO of S&Go, professor of management at several business schools, and director of an innovative business incubator.
Mathis, Master Digital
Mathis has a diverse professional background in Web 3.0, including roles as a consultant and independent trader/investor. He has worked on educational NFT projects and has in-depth knowledge of the world of blockchain. A graduate of Centrale-ESSEC’s Mastère Spécialisé Entrepreneurs, he also has experience in wealth management and private banking.
European MBA in Strategic Organization Management
In a competitive context where globalization and digital transformation are disrupting the spheres of our society, organizations face numerous challenges that require more flexibility and an evolution of managerial practices to adapt to an ever-changing market.
The Organization Manager contributes to the development and implementation of their company’s strategy in terms of commercial, marketing, financial, and structural development, taking into account resources and the economic ecosystem. They are particularly involved in processes of organizational and managerial changes (human resources, quality approach, etc.) according to the expected outcomes.
The Organization Manager works in all sectors of activity. This profession includes leaders of large groups and those who work independently, encompassing the full spectrum of entrepreneurs heading small businesses, micro-enterprises, associations, SMEs, or Intermediate-sized Enterprises.
MBA International Marketing Program
Course modality
- 20 hours/week course
- Face-to-face courses except exceptions
Program
- YEAR 1
- In-depth marketing
- International communication
- Multi-cultural management
- Business English
- Company internship 4 months minimum
- YEAR 2
- Strategy applied to marketing and marketing communication
- In-depth Digital Communication
- Business creation
- Business English
- 6-month company internship
Evaluation
- Continuous checks
- Exams
- Internships
For all MBA programs, students have the option between a work-study program or a mandatory internship. For students not enrolled in a work-study program, a 4-month internship in the first year (M1) and a 6-month internship in the second year (M2) are required.
Opportunities
- Buyer
- International product manager
- Communications manager
- Community manager
- Export manager
Selection based on application, motivation interview
Prerequisites:
Entry into MBA1: Bachelor’s degree (BAC+3)
Entry into MBA2: Master’s degree (BAC+4)
Practical info
Format: 2 days of classroom training
Type of contracts:
Professionalization and apprenticeship contracts available
Duration:
443 hours/year
2-year cycle
Schedules: 2 days - 18 to 20 hours/week
Tuition fees:
5200 euros net of taxes per year
MBA with RNCP title and Company rate: €8,000 per year
Application fee: €200
Campus: Paris
Language of instruction: French/English
Start date: September 2024
End of program: September 2025
Admission level: Entry into MBA 1: Bachelor's degree (BAC+3) Entry into MBA 2: Master's degree (BAC+4)
and knowledge of basic digital marketing.
Degree/Title awarded:
- School diploma program:
Master's degree (BAC + 5) in International Marketing
- In dual degree RNCP & School:
Manager of Organizations & International Marketing
Qualification level nomenclature: RNCP 35280
Level 7 (Executive)
CPF Code: 331794
NSF Code: 310: Multidisciplinary specialties in commerce and management
Decision date: 10-02-2021
Registration expiry date: 10-02-2026
Certification details available on the France Compétences website: https://www.francecompetences.fr/recherche/rncp/35280/
2023/2024 Session:
Number of students presented (MS + option): 6
Presentation rate: 95%
Success rate: 90%