BACHELOR MARKETING FRANCE-CHINA (BBA)

China and France: Two Titans of the Globalized World
“Where the winds of economics blow, there the sails of marketing rise.”
China has become the second largest economy in the world, with a GDP of $14.34 trillion in 2021. Being a global leader in sectors like technology, manufacturing and e-commerce (Alibaba, Tencent), the Chinese market offers unprecedented opportunities.
France, famous for its contributions in the fields of luxury, wine, and technology, offers contrast and complementarity. A concrete example would be promoting French wines on Chinese e-commerce platforms using China-specific digital marketing tactics.
Teaching staff

Stéphane Godard
Stéphane Godard has a wealth of experience, including CEO of S&Go, professor of management at several business schools, and director of an innovative business incubator.

Shuang Chen – Chinese language
Shuang Chen brings a unique expertise in teaching Chinese, particularly in the context of business and HSK test preparation. Her career includes teaching Chinese at various institutions, including Passeport pour la Chine and A.L.C.I.E. She holds a Master 2 in Economic Journalism and Communication from Marseille-Aix University.
Crossroads of Opportunity and Innovation

PROGRAMME BACHELOR – Marketing International
First year
The fundamentals, the keys to understanding the corporate world and international business in generalThe main courses take place over 2 semesters, 3 days a week, and the year is almost entirely taught in French, with many practical cases and presentations to hand in.- Level 1 and 2 marketing
- Entrepreneurship level 1
- Level 1 communication
- International trade level 1
- Level 1 management
- Geopolitics/Economies/institutions
- Intercultural level 1
Our pluses
in Softskills
- Theatre workshop (business oriented)
- Development of a group event project
- English and French courses according to level (3 levels of English)
- Asian language courses Japan, Korea, China (4 to 5 levels) 4h to 6h week, depending on level
- Possibility of doing a language stay in Korea, Japan or China
Second year
Strengthening disciplines around marketing, communication and entrepreneurship, over 2 semesters, 3 days per week with 50% of business courses to be taken in English.- Digital level 1
- Innovation and business creation
- Branding
- Entrepreneurship
- Law level 1
- Supply chain and logistics
- Communication outside the media
- Sales techniques
- WordPress workshop
- Geopolitics
Our pluses
in Softskills
- Project management
- Methodology
- Development of an event in project mode
- English (and French) courses according to level (3 levels of English)
- Asian language courses Japan, Korea, China (4 to 5 levels) 4h to 6h week, depending on level
- Possibility of doing an academic exchange at a university in Korea, Japan or China
3rd year
It prepares for the RNCP title (recognized by the state) if the student wishes, the program follows the standards imposed by the certification. One semester is devoted to courses and one semester is devoted to the internship (minimum 4 months). For students who choose to take the RNCP qualification, the year can be followed alternately between school and business. Companies pay students and their training is covered (all or part).- Strategic marketing
- Operational marketing
- Marketing and contract law
- B2B Marketing
- International marketing
- Branding
- E-Marketing
- HR
- CRM
- Culture and European citizenship
Our pluses
- Consulting workshop
- Development of a marketing study for a real company in immersion and contact with the manager, with presentation of a deliverable
- English (and French) courses according to level (3 levels of English)
- Asian language courses Japan, Korea, China (4 to 5 levels) 4h to 6h week, depending on level
- Possibility for those who do not choose the RNCP title to follow their course abroad, and for everyone, the possibility of doing an internship abroad, particularly in Korea, Japan or China
Evaluation
- Continuous checks
- Exams
- Internships
Job opportunities
- Purchasing functions,
- Logistics functions,
- Fonctions export, marketing international
Admission : Selection based on application and interview
Prerequisites :
Entrée en MBA 1 : Bac +3
Entrée en MBA 2 : BAC+4
Practical info
Format: 2 days of classroom training
Type of contracts:
Professionalization and apprenticeship contracts available
Duration: 3-year cycle
Schedule: 3 days - 20 hours/week
Tuition fees:
€5,500 per year
3rd year with RNCP: €7,500
Company rate: €8000
Application fee: €200
Campus: Paris
Language of instruction: French
Start date: September 2024
End of program: September 2025
Admission level: Entry into MBA 1: Bachelor's degree (BAC+3) Entry into MBA 2: Master's degree (BAC+4)
and knowledge of basic digital marketing.
Degree/Title awarded:
- School degree program:
BAC + 3 International Marketing
- In Dual RNCP & School Degree:
BACHELOR RESPONSABLE DÉVELOPPEMENT COMMERCIAL & International Marketing
Professional certification registered for two years with the RNCP (RNCP Sheet No. 37849) by decision of the general director of France Compétences dated July 19, 2023, at qualification level 6, with the NSF code 312, under the title Commercial Development Manager, effective until July 19, 2026, awarded by IMCP, the certifying body.
2023/2024 SESSION:
Number of students presented (RDC + option): 20
Presentation rate: 98%
Success rate: 90%
