MBA MARKETING FRANCE-ASIE
“When East meets West, the possibilities are endless.”
The connection between the French and Asian markets is increasingly strong, particularly in sectors like luxury , technology and agri-food.
This specialized MBA in Marketing France-Asia is designed to equip you with the skills necessary to navigate these two distinct but interconnected worlds.
The program provides comprehensive training on how to adapt and execute effective marketing strategies that take into account the cultural, regulatory and consumer particularities of these two regions.
A Faculty with Feet in Two Continents
Stéphane Godard
Stéphane Godard has a wealth of experience, including CEO of S&Go, professor of management at several business schools, and director of an innovative business incubator.
Jean-Pierre Rouxel, Cours Conférences Fusion Acquisition
Jean-Pierre Rouxel has a distinguished career, most notably as International Sales and Marketing Director. His long experience at Bacardi in various management roles has involved the development of market strategies, sales growth, and the management of mergers and acquisitions.
Expanding Horizons: The Future of France-Asia Marketing
MBA Marketing France – Asia Program
- 20 hour course
- Face-to-face courses except exceptions
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- Marketing
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- International Marketing
- Innovation
- Digital marketing
- Communication
- Marketing Strategy
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- Management
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- Supply chain
- Business Plan
- Human Resources
- Finance-Management
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- Environment
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- Economy
- Geopolitics
- Business Law
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- Culture
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- Asian language
- Asian culture
- Personal development
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- Country option
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- In-depth study of the specificities of the country: Language, Culture, Marketing methods and practices
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- Company Internship
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- Company internship in Asia (China, Korea, Japan, Singapore, Taiwan) or in France 4 months minimum in the 1st year and 6 months in the 2nd year
Evaluation
- Continuous checks
- Exams
- Internships
Opportunities
- Purchasing functions
- Logistics function
- Export function, international marketing
Admission: Selection based on application file and motivation interview
MBA Marketing France-Asia
Objectives
Successful internships: Testimonial from an ISMAC partnership
Ready to join us...
Practical info
2 days of classroom training
5 days - 20 hours
€6,500 per year
MBA with RNCP title: €8,000 per year in work-study program
MBA with double degree ESC Clermont: €11,000 per year
Application fee: €200
Paris
French
October 4, 2023
New session every quarter
From Bac +2. By way of exception: candidates without a Bac +2 diploma may be admitted.
Certificate obtained eligible for CPF: Level 7 (eu) "Manager of Innovative Projects" professional certification registered with the RNCP by order of April 7, 2017, published in the Journal Officiel on April 21, 2017. Registered for 5 years, with effect from October 31, 2012 until April 21, 2022 - under the authority and delivered by EIMP. Certification accessible via the VAE system.