MBA MARKETING DIGITAL
“Digital marketing offers a powerful approach to engage and interact with customers across online channels such as the web, social media and mobile apps. This method allows businesses to accurately target potential consumers by delivering personalized advertising messages.
As a result, businesses can increase their online visibility, increase their web traffic, and build brand recognition. Additionally, digital marketing has a notable financial advantage over traditional methods, making it particularly popular among small businesses and startups.”
Teaching staff
David Napoli
Instructeur, Denver Instructeur distingué de la faculté à l’Assemblée générale
Gus Lopez
Instructeur, Melbourne Spécialiste des données et développeur chez REA Group
Preparing future global marketing specialists
MBA Digital Marketing Program
Course modality Each year consists of a semester of courses of 2 intensive days per week and 4 to 6 months of internship, or alternation over 2 years with the RNCP title. The program includes varied courses and external conference speakers.- 2 hour course
- Face-to-face courses except exceptions
SPECIALIZED PROGRAM
Over 2 years
- Inbound marketing
- Marketing and sales strategy
- KPI management
- Data sourcing
- WordPress workshop
- Digital law
- Negotiation
- Generative AI
- Networking
- Analytics
Our pluses
- Consulting workshop, the development of surveys, content and enrichment of a website (adaptation to a market) for a real company in immersion and in contact with the manager, with presentation of a deliverable li>
- English (and French) courses according to level (3 levels of English)
- Asian language courses Japan, Korea, China (4 to 5 levels) 4h to 6h week, depending on level
- Possibility for those who do not choose the RNCP title to follow the course abroad
- Possibility of doing an internship abroad, particularly in Korea, Japan or China for all students
- Continuous checks
- Exams
- Internships
Opportunities
- Community manager
- digital marketing manager
- SEO expert
- web communications manager
- site creation
- analytics manager
Admission: Selection based on application file, motivation interview
Applications before 06/28/2024
Prerequisites:
Entry into MBA1: BAC+3
Entering MBA2: BAC+4
Price:
MBA €5,000 per year
MBA with RNCP: €6,500 per year
Application fees: €200
MBA Marketing Digital
Objectives
Successful internships: Testimonial from an ISMAC partnership
Ready to join us...
Practical info
2 days of classroom training
5 days - 20 hours
MBA €5,500 per year
MBA with RNCP: €8,000 per year in work-study program
Application fee: €200
Paris
French
October 2024
New session every quarter
From Bac +2. By way of exception: candidates without a Bac +2 diploma may be admitted.
Certificate obtained eligible for CPF: Level 7 (eu) "Manager of Innovative Projects" professional certification registered with the RNCP by order of April 7, 2017, published in the Journal Officiel on April 21, 2017. Registered for 5 years, with effect from October 31, 2012 until April 21, 2022 - under the authority and delivered by EIMP. Certification accessible via the VAE system.