Bachelor Européen Marketing International FEDE
“To respond to the growing challenges of globalization and the rise in power of emerging countries, companies cannot do without the opportunities offered by global markets.
This involves rethinking their marketing strategies. growth and to surround yourself with professionals equipped with the necessary skills to secure and develop their international trade.
As competition at the international level presents opportunities and threats different from national markets, companies must also know how to adapt to global environments and the demands of consumers by redefining their marketing and commercial approaches. Companies that hire an international marketing professional will find in them a profile capable of managing and piloting projects on a global scale, anticipating trends and contributing effectively to the internationalization of the company’s activities. The diploma is designed to train marketing experts with an international outlook.
Teaching staff
Jean-Pierre Rouxel, Course Lectures Merger Acquisition
Jean-Pierre Rouxel has a distinguished career, most notably as International Sales and Marketing Director. His long experience at Bacardi in various management roles has involved the development of market strategies, sales growth, and the management of mergers and acquisitions.
David Lebental, Law
David Lebental has a distinguished career in the legal field, with experience as a law professor, legal expert for Crédit Foncier, and lecturer in current legal affairs at Paris V University. He also has a solid academic background, with a Master 2 in Political Science, certificates from the Institute of Criminology, and a Master of Law in Judicial Careers.
Objectives and skills
- Ensure international marketing, commercial and regulatory monitoring
- Optimize the company’s international strategy and contribute to the development of the customer portfolio
- Develop, deploy and evaluate the results of a strategic and operational marketing plan
- Master the customer relations strategy and anticipate trends
- Implement a commercial and loyalty action plan with an international dimension
- Contribute to the continuous improvement of products and services
- Ensure the administrative and commercial management of export sales
- Manage and monitor the performance of an export sales team
Bachelor International Marketing Program
Course modality
- Class of 30 people
- Face-to-face courses except exceptions
Program
- Operational Marketing
- Strategic Marketing
- International Marketing and Specificities of European and Emerging Markets
- Professional Practice
- European Culture and Citizenship
- Modern European Language
Evaluation
- Continuous checks
- Exams
- Internships
Opportunities
Admission: Selection based on application file and motivation interview
Applications before 06/28/2024
Prerequisites:
1st year entry: Baccalaureate
3rd year entry: BTS or Bac +2
Price:
€5,000 per year
3rd year with RNCP title: €6,000
3rd year with double diploma ESC Clermont: €7,000
Application fees: €200
European Bachelor in International Marketing FEDE
The European Bachelor in International Marketing is
accessible:
• To students who have validated a level 5 diploma of the
European Qualifications Framework (CEC), having
allowed them to acquire 120 ECTS credits.
• Through the Validation of Acquired Experience (VAE), for
any candidate with experience of at least one year, in
direct link with the specialty of the European Bachelor.
Objectives
- Ensure international marketing, commercial and regulatory monitoring
- Optimize the company’s international strategy and contribute to the development of the customer portfolio
- Develop, deploy and evaluate the results of a strategic and operational marketing plan
- Master the customer relations strategy and anticipate trends
- Implement a commercial and loyalty action plan with an international dimension
- Contribute to the continuous improvement of products and services
- Ensure the administrative and commercial management of export sales
Successful internships: Testimonial from an ISMAC partnership
Ready to join us...
Practical info
2 days of classroom training
2 days - 20 hours
€5,000 per year
3rd year with RNCP title: €7,000
3rd year with double diploma ESC Clermont: €7,000
Paris
French
October 2024
New session every quarter
From Bac +2. By way of exception: candidates without a Bac +2 diploma may be admitted.
Certificate obtained eligible for CPF: Level 7 (eu) "Manager of Innovative Projects" professional certification registered with the RNCP by order of April 7, 2017, published in the Journal Officiel on April 21, 2017. Registered for 5 years, with effect from October 31, 2012 until April 21, 2022 - under the authority and delivered by EIMP. Certification accessible via the VAE system.
Ask for our brochure for more information
“Le Nexus entre l’Innovation Japonaise et le Savoir-Faire Français.”
Avec des marchés aussi distincts que ceux de la France et du Japon, il est vital de comprendre les subtilités qui influencent les comportements des consommateurs et les dynamiques commerciales. Ce programme spécifique vous offre une plateforme unique pour comprendre ces deux cultures d’affaires diverses. Vous apprendrez comment une stratégie marketing qui fonctionne bien en France peut nécessiter une refonte complète pour être efficace au Japon, en raison de facteurs tels que les différences culturelles et les habitudes de consommation.
Des Experts Bilingues, Biculturels, et en Activité
L’avantage de notre corps enseignant n’est pas seulement leur expertise professionnelle active, mais aussi leur maîtrise des nuances culturelles franco-japonaises. Leur expérience en temps réel vous donne accès à des études de cas actuelles, des simulations de marché et des conseils d’experts. Cela est particulièrement précieux lorsque vous vous aventurez dans des domaines délicats comme le marketing interculturel et la négociation commerciale.
David Napoli
Instructor, Denver Distinguished Faculty Instructor at General Assembly
Gus Lopez
Instructor, Melbourne Data Specialist and Developer at REA Group
Un Futur de Possibilités Infinies
Admission : Selection based on application and interview
Application deadline: 09/15/2023
Prerequisites :
Entry to MBA 1: Bac +3
Entry to MBA 2: BAC+4 and knowledge of the basics of digital marketing
Rate :
MBA: €4,500 per year
MBA with RNCP title: €6,500 per year
Application fees : 200€
MBA Marketing Digital
Le MBA Marketing International et Communication est un diplôme de niveau BAC+5, accessible après le bachelor ou un autre diplôme de niveau BAC+3.
Objectifs
Le MBA Marketing International a pour objectif de former les étudiants aux postes de manager marketing dans un contexte international. Les cours apportent une connaissance approfondie des métiers du marketing et de la communication répondant aux exigences du terrain. Ils abordent également les aspects plus complexes du management et de la stratégie dans le contexte de l’entreprise.
Le succès en stage : Témoignage d'un partenariat ISMAC
Prêt à nous rejoindre...
Infos pratiques
3 jours de présentiel
5 jours - 30,5 heures
4 500 euros nets de taxes, ce certificat est éligible au Compte Personnel de Formation (CPF)
Paris
Français
4 octobre 2023
Nouvelle session tous les trimestres
À partir d'un Bac +2. À titre dérogatoire : possibilité d’admission pour les candidats non titulaires d’un diplôme Bac +2
Certificat obtenu éligible au CPF : Certification professionnelle « Manager de Projets Innovants » de niveau 7 (eu) enregistré au RNCP par arrêté du 7 avril 2017, publié au Journal Officiel le 21 avril 2017. Enregistrement pour 5 ans, avec effet au 31 octobre 2012 jusqu’au 21 avril 2022 – sous l’autorité et délivré par EIMP. Certification accessible via le dispositif VAE.