BACHELOR MARKETING FRANCE-JAPON
“The Nexus between Japanese Innovation and French Know-How”
Japan is the third largest economy in the world, known for its excellence in technology and industrial efficiency. With a GDP of $5.07 trillion in 2021 and renowned companies like Sony and Toyota, Japan is a hub of innovation. France, on the other hand, is renowned for its contributions in the fields of luxury, fashion and gastronomy.
Invaluable intercultural expertise
Midori Maki, Japanese teacher in Japan
Midori Maki has a wealth of international experience, and holds a degree in International Relations from the Université des Langues et Civilisations Orientales, INALCO, with expertise in business, marketing and intercultural communication, particularly between France and Japan.
Stéphane Godard Bachelor course in acting/Finance
Stéphane Godard has a wealth of experience, including CEO of S&Go, professor of management at several business schools, and director of an innovative business incubator.
A Future of Infinite Possibilities
BACHELOR PROGRAM – International Marketing
First year
The fundamentals, the keys to understanding the world of business and that of international business in general The main courses over 2 semesters, 3 days per week, the year is almost entirely to be taken in French, with many practical cases and presentations to be given.- Level 1 and 2 marketing
- Entrepreneurship level 1
- Level 1 communication
- International trade level 1
- Level 1 management
- Geopolitics/Economies/institutions
- Intercultural level 1
Our pluses
in Softskills
- Theatre workshop (business oriented)
- Development of a group event project
- English and French courses according to level (3 levels of English)
- Asian language courses Japan, Korea, China (4 to 5 levels) 4h to 6h week, depending on level
- Possibility of doing a language stay in Korea, Japan or China
Second year
Strengthening disciplines around marketing, communication and entrepreneurship, over 2 semesters, 3 days per week with 50% of business courses to be taken in English.- Digital level 1
- Innovation and business creation
- Branding
- Entrepreneurship
- Law level 1
- Supply chain and logistics
- Communication outside the media
- Sales techniques
- WordPress workshop
- Geopolitics
Our pluses
in Softskills
- Project management
- Methodology
- Development of an event in project mode
- English (and French) courses according to level (3 levels of English)
- Asian language courses Japan, Korea, China (4 to 5 levels) 4h to 6h week, depending on level
- Possibility of doing an academic exchange at a university in Korea, Japan or China
3rd year
It prepares for the RNCP title (recognized by the state) if the student wishes, the program follows the standards imposed by the certification. One semester is devoted to courses and one semester is devoted to the internship (minimum 4 months). For students who choose to take the RNCP qualification, the year can be followed alternately between school and business. Companies pay students and their training is covered (all or part).- Strategic marketing
- Operational marketing
- Marketing and contract law
- B2B Marketing
- International marketing
- Branding
- E-Marketing
- HR
- CRM
- Culture and European citizenship
Our pluses
- Consulting workshop
- Development of a marketing study for a real company in immersion and contact with the manager, with presentation of a deliverable
- English (and French) courses according to level (3 levels of English)
- Asian language courses Japan, Korea, China (4 to 5 levels) 4h to 6h week, depending on level
- Possibility for those who do not choose the RNCP title to follow their course abroad, and for everyone, the possibility of doing an internship abroad, particularly in Korea, Japan or China
Evaluation
- Continuous checks
- Exams
- Internships
Opportunities
- Purchasing functions
- Logistics function
- Export function, international marketing
Admission : Selection based on application and interview
Application deadline: 09/15/2023
Prerequisites :
Entry to MBA 1: Bac +3
Entry to MBA 2: BAC+4 and knowledge of the basics of digital marketing
Rate :
MBA: €4,500 per year
MBA with RNCP title: €6,500 per year
Application fees : 200€
BACHELOR Marketing France-Japon
Objectives
Successful internships: Testimonial from an ISMAC partnership
Ready to join us...
Practical info
3 days of classroom sessions
3 days - 20 hours
€5,500 per year
3rd year with RNCP title: €7,500
3rd year with double diploma ESC Clermont: €7,000
Application fee: €200
Paris
French
October 2024
New session every quarter
From Bac +2. By way of exception: candidates without a Bac +2 diploma may be admitted.
Certificate obtained eligible for CPF: Level 7 (eu) "Manager of Innovative Projects" professional certification registered with the RNCP by order of April 7, 2017, published in the Journal Officiel on April 21, 2017. Registered for 5 years, with effect from October 31, 2012 until April 21, 2022 - under the authority and delivered by EIMP. Certification accessible via the VAE system.