MBA MARKETING FRANCE-ASIA
“When East meets West, the possibilities are endless.”
The connection between the French and Asian markets is increasingly strong, particularly in sectors like luxury , technology and agri-food.
This specialized MBA in Marketing France-Asia is designed to equip you with the skills necessary to navigate these two distinct but interconnected worlds.
The program provides comprehensive training on how to adapt and execute effective marketing strategies that take into account the cultural, regulatory and consumer particularities of these two regions.
A Faculty with Feet in Two Continents
Stéphane Godard
Stéphane Godard has a wealth of experience, including CEO of S&Go, professor of management at several business schools, and director of an innovative business incubator.
Jean-Pierre Rouxel, Cours Conférences Fusion Acquisition
Jean-Pierre Rouxel has a distinguished career, most notably as International Sales and Marketing Director. His long experience at Bacardi in various management roles has involved the development of market strategies, sales growth, and the management of mergers and acquisitions.
Expanding Horizons: The Future of France-Asia Marketing
MBA Marketing France – Asia Program
- 20 hour course
- Face-to-face courses except exceptions
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- Marketing
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- International Marketing
- Innovation
- Digital marketing
- Communication
- Marketing Strategy
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- Management
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- Supply chain
- Business Plan
- Human Resources
- Finance-Management
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- Environment
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- Economy
- Geopolitics
- Business Law
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- Culture
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- Asian language
- Asian culture
- Personal development
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- Country option
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- In-depth study of the specificities of the country: Language, Culture, Marketing methods and practices
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- Company Internship
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- Company internship in Asia (China, Korea, Japan, Singapore, Taiwan) or in France 4 months minimum in the 1st year and 6 months in the 2nd year
Evaluation
- Continuous checks
- Exams
- Internships
For all MBA programs, students have the option between a work-study program or a mandatory internship. For students not enrolled in a work-study program, a 4-month internship in the first year (M1) and a 6-month internship in the second year (M2) are required.
Opportunities
- Purchasing functions
- Logistics function
- Export function, international marketing
Selection based on application, motivation interview
Prerequisites:
Entry into MBA1: Bachelor’s degree (BAC+3)
Entry into MBA2: Master’s degree (BAC+4)
Practical info
Format: 2 days of classroom training
Duration: 2-year cycle
Schedule: 2 days - 20 hours/week
Tuition fees:
€6,500 per year
MBA with RNCP title & Company rate: €8,000 per year
MBA with double degree ESC Clermont: €11,000 per year
Application fee: €200
Campus: Paris
Language of instruction: French/English
Start date: September 2024
Late arrival in October
Admission level: From Bac +2. By way of exception: candidates without a Bac +2 diploma may be admitted.
Degree/Title awarded: Possibility to complete the 3rd year with an RNCP level 7 title