BACHELOR MARKETING FRANCE-JAPAN
“The Nexus between Japanese Innovation and French Know-How”
Japan is the third largest economy in the world, known for its excellence in technology and industrial efficiency. With a GDP of $5.07 trillion in 2021 and renowned companies like Sony and Toyota, Japan is a hub of innovation. France, on the other hand, is renowned for its contributions in the fields of luxury, fashion and gastronomy.
Invaluable intercultural expertise
Midori Maki, Japanese teacher in Japan
Midori Maki has a wealth of international experience, and holds a degree in International Relations from the Université des Langues et Civilisations Orientales, INALCO, with expertise in business, marketing and intercultural communication, particularly between France and Japan.
Stéphane Godard Bachelor course in acting/Finance
Stéphane Godard has a wealth of experience, including CEO of S&Go, professor of management at several business schools, and director of an innovative business incubator.
A Future of Infinite Possibilities
BACHELOR PROGRAM – International Marketing
First year
The fundamentals, the keys to understanding the world of business and that of international business in general The main courses over 2 semesters, 3 days per week, the year is almost entirely to be taken in French, with many practical cases and presentations to be given.- Level 1 and 2 marketing
- Entrepreneurship level 1
- Level 1 communication
- International trade level 1
- Level 1 management
- Geopolitics/Economies/institutions
- Intercultural level 1
Our pluses
in Softskills
- Theatre workshop (business oriented)
- Development of a group event project
- English and French courses according to level (3 levels of English)
- Asian language courses Japan, Korea, China (4 to 5 levels) 4h to 6h week, depending on level
- Possibility of doing a language stay in Korea, Japan or China
Second year
Strengthening disciplines around marketing, communication and entrepreneurship, over 2 semesters, 3 days per week with 50% of business courses to be taken in English.- Digital level 1
- Innovation and business creation
- Branding
- Entrepreneurship
- Law level 1
- Supply chain and logistics
- Communication outside the media
- Sales techniques
- WordPress workshop
- Geopolitics
Our pluses
in Softskills
- Project management
- Methodology
- Development of an event in project mode
- English (and French) courses according to level (3 levels of English)
- Asian language courses Japan, Korea, China (4 to 5 levels) 4h to 6h week, depending on level
- Possibility of doing an academic exchange at a university in Korea, Japan or China
3rd year
It prepares for the RNCP title (recognized by the state) if the student wishes, the program follows the standards imposed by the certification. One semester is devoted to courses and one semester is devoted to the internship (minimum 4 months). For students who choose to take the RNCP qualification, the year can be followed alternately between school and business. Companies pay students and their training is covered (all or part).- Strategic marketing
- Operational marketing
- Marketing and contract law
- B2B Marketing
- International marketing
- Branding
- E-Marketing
- HR
- CRM
- Culture and European citizenship
Our pluses
- Consulting workshop
- Development of a marketing study for a real company in immersion and contact with the manager, with presentation of a deliverable
- English (and French) courses according to level (3 levels of English)
- Asian language courses Japan, Korea, China (4 to 5 levels) 4h to 6h week, depending on level
- Possibility for those who do not choose the RNCP title to follow their course abroad, and for everyone, the possibility of doing an internship abroad, particularly in Korea, Japan or China
Evaluation
- Continuous checks
- Exams
- Internships
Opportunities
- Purchasing functions
- Logistics function
- Export function, international marketing
Admission : Selection based on application and interview
Prerequisites :
Entry to MBA 1: Bac +3
Entry to MBA 2: BAC+4 and knowledge of the basics of digital marketing
Practical info
Format:
1st and 2nd year: 3 days in-person
3rd year: 2 days in-person and online courses
Type of contracts:
Professionalization and apprenticeship contracts possible only from the 3rd year:
Schedule:
2 to 3 days/week in training and 2 to 3 days/week in a company
Duration:
640 hours/year
3-year cycle
Schedules: 3 days - 18 to 20 hours/week
Tuition fees:
€5,500 per year
3rd year with RNCP title: €7,500
3rd year with double diploma ESC Clermont: €7,000
Company rate: €8000
Application fee: €200
Campus: Paris
Language of instruction: 1st year: French
From the 2nd year onwards: French and English
Start date: September 2024
End date: September 2025
Admission level: From Bac +2. By way of exception: candidates without a Bac +2 diploma may be admitted.
Degree/Title awarded:
- School degree program:
BAC + 3 International Marketing
- In Dual RNCP & School Degree:
BACHELOR RESPONSABLE DÉVELOPPEMENT COMMERCIAL & International Marketing
Professional certification registered for two years with the RNCP (RNCP Sheet No. 37849) by decision of the general director of France Compétences dated July 19, 2023, at qualification level 6, with the NSF code 312, under the title Commercial Development Manager, effective until July 19, 2026, awarded by IMCP, the certifying body.
2023/2024 SESSION:
Number of students presented (RDC + option): 20
Presentation rate: 98%
Success rate: 90%