Asia is the largest and most populous continent in the world with more than 4.5 billion people. This demographic weight, associated with the rapid development of many countries on the continent, generates strong economic power and an inevitable shift in the global economic center of gravity from the Atlantic to the Pacific. Asia has become an essential economic partner for Europe and for France. This weight will continue to increase, and the multiplication of trade will create new opportunities for European and Asian companies. These countries are not content with imitating Western economies and techniques, but are reinventing models and methods. The opportunities for young graduate students are immense, but require in-depth training in the culture and practices of these countries.