Bachelor Marketing International (BBA)
A real strong point of ISMAC, one of our differentiating axes, is the school’s strong involvement in Asia and in particular in 3 key countries, Korea, Japan and China.
Students who join the France-Asia course have an international vocation, they are ready to live interculturally and abroad.
Our originality? offer, in parallel with the usual courses of a Business School, 4 to 6 hours of Asian language and culture then programs abroad from the 2nd year.
The objective? continue with internships in the 3rd year and finally land your first job in Asia or France but always internationally.
Ismac also has many foreign students who allow this diversity, intercultural learning during project group work.
A Teaching Corps Connected to Reality
Stéphane Godard
Stéphane Godard has a wealth of experience, including CEO of S&Go, professor of management at several business schools, and director of an innovative business incubator.
Midori Maki, Japanese teacher in Japan
Midori Maki has a wealth of international experience, and holds a degree in International Relations from the Université des Langues et Civilisations Orientales, INALCO, with expertise in business, marketing and intercultural communication, particularly between France and Japan.
ISMAC: Your Portal to a Global and Multicultural Career
Practical info
Format:
1st and 2nd year: 3 days in-person
3rd year: 2 days in-person and online courses
Type of contracts:
Professionalization and apprenticeship contracts possible only from the 3rd year:
Schedule:
2 to 3 days/week in training and 2 to 3 days/week in a company
Duration: 2-year cycle
Schedule: 3 days - 20 hours/week
Tuition fees:
€4,700 per year
3rd year with RNCP: €7,000
Company rate: €8000
Application fee: €200
Campus: Paris
Language of instruction: French/English
Start date: September 2024
End date: September 2025
Admission level: From Bac +2. By way of exception: candidates without a Bac +2 diploma may be admitted.
Degree/Title awarded:
- School degree program:
BAC + 3 International Marketing
- In Dual RNCP & School Degree:
BACHELOR RESPONSABLE DÉVELOPPEMENT COMMERCIAL & International Marketing
Professional certification registered for two years with the RNCP (RNCP Sheet No. 37849) by decision of the general director of France Compétences dated July 19, 2023, at qualification level 6, with the NSF code 312, under the title Commercial Development Manager, effective until July 19, 2026, awarded by IMCP, the certifying body.
2023/2024 SESSION:
Number of students presented (RDC + option): 20
Presentation rate: 98%
Success rate: 90%
