BACHELOR MARKETING FRANCE-CHINA (BBA)
China and France: Two Titans of the Globalized World
“Where the winds of economics blow, there the sails of marketing rise.”
China has become the second largest economy in the world, with a GDP of $14.34 trillion in 2021. Being a global leader in sectors like technology, manufacturing and e-commerce (Alibaba, Tencent), the Chinese market offers unprecedented opportunities.
France, famous for its contributions in the fields of luxury, wine, and technology, offers contrast and complementarity. A concrete example would be promoting French wines on Chinese e-commerce platforms using China-specific digital marketing tactics.
Teaching staff
Stéphane Godard
Stéphane Godard has a wealth of experience, including CEO of S&Go, professor of management at several business schools, and director of an innovative business incubator.
Shuang Chen – Chinese language
Shuang Chen brings a unique expertise in teaching Chinese, particularly in the context of business and HSK test preparation. Her career includes teaching Chinese at various institutions, including Passeport pour la Chine and A.L.C.I.E. She holds a Master 2 in Economic Journalism and Communication from Marseille-Aix University.
Crossroads of Opportunity and Innovation
Practical info
Format: 3 days of classroom sessions
Duration: 3-year cycle
Schedule: 3 days - 20 hours/week
Tuition fees:
€5,500 per year
3rd year with RNCP: €7,500
Company rate: €8000
Application fee: €200
Campus: Paris
Language of instruction: French
Start date: October 2024
Admission level: From Bac +2. By way of exception: candidates without a Bac +2 diploma may be admitted.
Degree/Title awarded: Possibility to complete the 3rd year with an RNCP level 6 title
